5 Essentials for Your Website Home Page or Landing Page

Zack Greenfield • December 29, 2022

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Hey guys, in this video I'm gonna give you five essentials for your homepage that you definitely want to check off. So stick with me. We're gonna go boom, boom, boom, right on this video.

So we're all struggling with our homepage at times. I'm gonna give you five essentials, and I'm just gonna go by memory right here. I don't have a list. I got nothing going on. I got no tricks on my sleeves. <laugh>, I'm just gonna give you the stuff that I look for straight up right here on this video. First thing I look for is an easy to navigate, if not a, you know, abbreviated menu. Not a lot of menu items. It's just confusing for first time visitors and users, and kinda already creates a sense of confusion, like, where do I go? Am I in the right place? So, watch that. The next thing I look for is great colors and contrasting colors from the opposite sides of the color wheel so that the page really has some visual punch and we can control where the user's eye is moving based on how we apply those warm and cool tones.

The next thing I look for is some sort of great visual engagement that begins to tell me the story about the brand or the product that I'm, you know, looking for. So that's either gonna be static images or some sort of video that I can engage with. The next one, and we're on number three is I always look for a statement of where of the problem that this website or business solves. Like, I have a problem, that's why I'm on the website. That's the only reason we all go on any website is to solve a problem. And that problem may just be, I wanna learn more, like lack of knowledge. I, I wanna know more about this subject, so I'm gonna read still a problem. So we go there to solve this problem, but if the website doesn't tell us immediately that it solves those types of problems and the case of lack of knowledge, it might be learn more about this topic, or here's the news about this topic, or here's the latest updates, here's the latest trends about this topic, all that good stuff.

Uh, if I don't see that right away, again, the user's kind of a little hesitant about whether they're in the right space and they might just bounce off and keep looking. So really over, this is what we do. This is the problem we solve. This is the service we offer, you know, this is who we help, whatever. But that's gotta be super clear so that the right people that land are immediately engaged in staying there for the next piece. And this will be number five, a clear thing that they need to do to start solving their problem, right? Could be scroll, could be click, could be watch, could be opt in, could be sign up, could be reserved, could be learn more, could be watch this, uh, any of these things, right? But it's gotta be straight up. You wanna solve your problem, do this thing right now and we're gonna help you. So if it's not that straightforward, uh, then I think, uh, you're probably losing some people. So those are my top five. Go ahead and rewind. If you missed 'em. I'm pretty sure I did five. If I didn't, somebody leave would comment below. If I owe you one, I'll definitely come forth with it. If you like this video, go ahead, hit the light button. And of course we'd love to have you subscribe to the channel so you don't miss the next one.

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