Okay, welcome back to Quick and Dirty Guys. I got another ad we're going to unpack today. It's crispy, it's crunchy, and it's hot and it's juicy and apparently it's fluffy. So you're going to learn a little bit about here. If you're into food, you're going to love this one just popping off my phone. So let's unpack it right after this.

All right, welcome back guys. Let's reveal today's ad that we're going to decode. And here we are. So let's just stop. First thing we do, just see how this thing hits us, right? For me, the first thing that hits us is this incredible picture right here in the middle of these crispy french fries. And you'll notice they broke off this top one so that we could see how white and fluffy and clean, I guess just perfect that inside of that french fry looks. So that was very deliberate from the food photographers that they wanted to face that to us and show us the little perfect inside of the fry. And then the rest of 'em just look great. They're like gold and brown. They just nailed it, right? They look amazing. So that kind of gets us to the next thing here. Great food photography.

But that gets us to the next thing. What is going on with this ad? The copy reads Crispy outside, a fluffy inside a every time a ora, right? The brand. So it's a jingle that we were to read ourselves. I kind of like stuff like this honestly, because it gets our brain working a little bit. We're engaging with the brand, trying to read this little whole series of stuff at the top. And this may be running on radio, TV or in other places with the full audio treatment. This is just a display programmatic ad, and of course we have to do the work ourselves, but I think they did a good job. I think the little arc to the text that they put in this design subtle, but helps frame this sort of pile of french fries now at the bottom. So I kind of like that.

It is low key, but it's definitely noticeable to me. The whole red, again, used red and yellow common in food services, especially in the french fry and fast food business. So no surprises there. Definitely jumping off the page, really punching the eyes pretty hard. But the french fries are doing a great job of living in the center there. They got yellow in their brand so they know they're yellow, but I guarantee you there was some time spent to make this all look good and the fries not have that sort of s look to them. So there's sure, a little bit of production work here to get this looking the way it does. It looks super good now just going down. We've got this buy now call to action. We all know that you're not going to click that and buy frozen bag of french fries.

They're going to suddenly show up unlikely. But what they probably are trying to do is get you to check your local retailers and where you can get a ride of french fries. So buy now, go to Walmart, go to fries, go to one of these big grocery stores and you'll be able to find Ora in the freezer department clearly. And the last thing that I like down here, and this is just kind of a whole nother study, but they do have it, it's part of their brand stack here is their little tagline, which is deliciously predictable. I can't say enough about how good that is and how much it reminds all of us that words matter in your marketing. And that word crafting and spending time on stuff like this is really important. And I don't know the history of the Oida brand or the history of this tagline, but I bet you anything that was done a long time ago done by somebody who was paid very well and they nailed it on that right deliciously predictable meaning that every bag of our fries is going to be just as good as the last bag that you had.

Every french fry that you eat is going to taste just as good as the last bag, the last french fry you had. So that's one of the things as consumers that we want is we want to know the value we're getting and that we're getting it every time. And that's specifically important with food where we're have an expectation it's going to taste a certain way. And of course, A here is basically promising that their fry is going to be just as good as you remember their fry to be right and as good as this picture. Okay, love that tagline there. And if you've been struggling with a tagline, notice two words, massive impact. So we don't need to orient a whole lot on a tagline to really do well, but I guarantee you that this took some time and some real thought to nail that one as well as they did.

Okay, so we got the buy now, it's an afterthought. I don't really think a lot of people, they're expecting, again, a lot of people to click on this ad, but they're killing it on awareness, their messaging and getting their little sort of classic jingle out. And if we look at the wording and the way the word stack is crispy and fluffy and every time are the easiest ones to pick out of here if we're skimming or crispy fluffy every time. The other ones are a little tricky because they have a hyphen and they're a little every time does. But it's kind of like that's a word that we can digest in one glance. So this 1, 2, 3, 4, 5 still meets our rule of three to five words, even though there's a little extra going on here. And you guys, when you're doing your ads, remember and popups and headlines and things, really don't want to go past five words because instead of just take it all in and clearly right here, we can just glance at this ad and we absorb crispy and fluffy right away.

And then we see this picture and the picture is exactly that. The picture is crispy with the little broken french fry there showing the fluffy. So we're getting the word, the visual reaffirms. It tells the story. We've got the brand, which we will see when we go to the grocery store. Hey, those are those french fries. And then this sort of afterthought, which is the CTA down here at the bottom by now, surely that's to go check it out. So if you're in food services, this is a great lesson. If you're going to do pictures, they better be really, really good. Or they're work against you like faster than you even know what happened. So you got to nail your food photography. And if you're going to do ads around that, your messaging and the photography should be reaffirming each other like they are here.

Okay? The textual message and the visual message are congruent and they're pounding really hard, that they're crispy and fluffy and that they're every time you're going to get the same product from them, right? Deliciously predictable every single time. That's something they want you to know is that they're reliably going to be good. And that you can count on a RDA to give you the bomb french fries every time you pull 'em out of the freezer and put 'em in the air fryer. So pretty good stuff here. Good things to think about. Go ahead and smash the leg biting and subscribe. We're going to be jamming and decoding ads for a while. It's super fun and we can learn so much from it because the best in the business are writing this stuff. They're paying big money to put these ads in flight. There's a lot of firepower behind these and this is a great way to learn and swipe and apply to your business. So go ahead and leave any thoughts in the comments. If I personally missed something and you want another call out or there something that you saw that I didn't see, I'd love to hear that. And if you have an ad that you'd like for us to pull apart, go ahead and post it on the comments there and see. We can get that over here and I'd be happy to take a look at it. We'll see you on the next one.