Since the birth of Google Maps, there has been no need for physical maps when you are in a foreign place. In just a few seconds you will see which roads to take and how long will it take you there using different modes of transportation.

In much the same way, this advantage of Google Maps benefits businesses that have accurate map information about their company on their website. When you provide a section on your site that shows your exact location on Google Maps, you are already luring your leads to your store. Since the first point of contact would be your website, that platform should already help encourage users to be converted into customers. Having a map shows customers how easy or close your store or building is.

But Google Maps for businesses is not limited to making navigation easy. If your company can be seen in Google Maps, your customers can get the name, address, and even the store hours of your business. This is very helpful for those leads who are inquiring about your store.

The New Additions to Google Maps

Just this May 2018, Google has rolled out a new set of features for both iOS and Android users.

1. Explore Tab

The redesigned Explore tab shows new dining places, activities, and stores that are nearby. By clicking the Explore tab at the bottom left of the app, it will launch a list of things that you could find interesting. It also includes a Top 5 list of the most popular restaurants around your area. It's like your mini lifestyle page within Google Maps.

2. For You

The "For you" tab at the bottom right of the app is to give you suggestions on the places that you could go to. These suggestions are not at all random. They are based on the previous choices you've made while using the app.

3. Your Match

Although it's not a section in Google Maps, "Your match" is seen right beside the rating of the restaurant you chose. Thanks to machine learning, the app adapts to how likely you are interested in its suggestions. It also gives you reasons as to why you will enjoy if you picked a certain restaurant or place.

4. Group Planning

Group planning is made easy with Google Maps. All you have to do is tap a photo for a while and then drag it to a list. This list can then be shared with a group of friends. This feature makes it a lot easier for groups to decide on where to go.

5. Augmented Reality

The new AR feature is supposed to help people who are finding it difficult to navigate a map. Because it shows the view of what you are seeing, you can easily determine whether you should be turning right now or at the next block.

These add-ons are all meant to provide a better user experience for all Google Maps users. As Maps makes itself more relevant and convenient to use, it would be of great help to your business if you get it listed. You might even be part of the suggestions the app gives to customers that are nearby.