Motivation for the Lazy
Zack Greenfield • February 4, 2022
So I wanna share with you a personal hack today on how to deal with being lazy. So this is a video about how to get motivated if you're feeling lazy. So go ahead and smash that like button stick with me and I'll be right back to tell you how we handle it here.
So we all feel lazy sometimes, or we have things that we like to, avoid or that, different things at work or in our personal life that we just don't super jacked up to take care of. So there's some psychology behind all that, of course. And as marketers, this is an important piece of psychology to understand, but we can also use the same premise to hack into our own behavioral mess. So if you have something that you're avoiding or you're just feeling lazy and down, or like, you just don't want to attack, certain parts of your day, and it may be anything, it might be work might be fitness, might be diet, blah, blah, blah, or it might be, relationship parenting. It doesn't really matter what category it is in this will help. So there's a little interesting piece of psychology that is, kind of studies that did between behaviors and beliefs.
So sometimes our beliefs drive our behaviors, but what drives our behaviors more than our beliefs is incentives. And this is a really important principle to understand as your marketing and trying to get people to convert. But it also is a really important piece of psychology to understand when you wanna motivate yourself. So the answer oftentimes is not so much to try to change your belief about something or like, oh, doing my taxes should be fun. I should be grateful because I'm getting to pay these taxes, right. You, I don't think that you need to even waste time spending, messing around with trying to get that kind of thinking into your head because it's always just gonna feel a little off. And there's things like that in life that are just pretty much not fun, but we still need to tackle them. So the answer oftentimes is to give yourself a nice incentive.
Now incentives come in two for wars, there's negative incentives and there's positive incentives. So negative incentives are like some sort of punishment. If you don't complete something, I'm not sure that's a really great way to go with this. But if you wanna go on the positive side, it would look something like a reward. So if I do X tab ask, behave this way today, then here's the incentive, right? I get to do this or whatever it is, you get some sort of reward, right? So that just keeps you driven and focused on getting the incentive, right? And not so much having to worry about changing your beliefs around a certain task or anything like that. So this is powerful stuff, guys, this is how conversions work on your webpages and so forth incentives drive behavior more than anything. And you can use that in reverse on your cell to get motivated when you're feeling lazy. So go ahead like this video, give yourself some incentives around the tasks that you need to get done. And I promise you'll have a lot more fun and you'll be a lot more productive.
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