I mean, we've seen them where, especially in health care, which is one of our specialties where, the services thing just goes down to like a hundred little things you could possibly click. So, you know, it starts to be where the user doesn't really know what action to take. Now, if you think about that reality, if that's you, and then push that against sort of the most modern design sort of optimized layout, which is a page where there's only choices that you want the visitor to take versus this entire open book, which is kind of the, where the past is, then there are still people maybe like you that are trying to transition and figure out how to get from all of this information that they have on an older website to a newer streamlined, dare I say, funnel or user path, visitor path that doesn't have as many choices and confusion and just areas where they can get lost and go down some black hole, your webpage. 

So the first thing that we do and let's just break it down to kind of action items is look for things that can be condensed into meaningful little buckets, you know, across all of the pages that are on the website then, you know, and here's the goal. The goal that we now have in mind is to get websites down to three or five menu, primary menu items. The other thing that we like to do is instead of having a zillion text links is to bring in more graphical navigation. And there's two reasons. This works. One is people respond better that way, just like you do. If you read, like if you know anything about magazine layout, reading magazines is very, very much a visual experience so that your eye kind of moves on the page to pictures that attracts what you're going to consume in terms of content. 

The same thing can be applied to a webpage that you can get people to move their eye and to navigate based on visual cues, as much as you can, you know, stacks of little text options, which by today's standard sounds kind of painful. I mean, when I say it out loud, just sounds like, Oh, that sucks. But, uh, that's the other that's the other objective is to go to a, more of a graphical navigational experience so that either might by may, might be done by using, um, thumbnail images that show where that person could go, what type of content or what type of thing they could access by clicking that, um, or icons, right? Or even buttons with icon. So you can join text with an image or a suggestive image. So that's one of the ways to help make the experience better for your visitor. 

The other thing is too for your purposes, because you want them to go down this path that you want them to go down, right? You want them to become a customer. So what are the ideal steps? And this goes back to another video that I've done. And Angie, maybe you can show that a little bit about the customer journey and how to identify that, because once you've done that this starts to get a lot easier because then you can start to put your menu system and your available choices that you're going to show to the visitor in a way that follows the ideal customer journey. Okay. So that's, that's why we did that video earlier. This video is now. So if you didn't check that, go ahead and check it. Um, the other thing that's happened and we all know this is that users in general are on mobile a lot more. 

So they're on a smaller screen. And if you have an older website, I mean, a bunch of little teeny text links that they need to try to read and then hit with their fingertip. That also sucks. So when you blend these sorta, you know, objectives that you sort of masters that we need to serve, one is we want them to go down the path that we need to is we want them to be engaged and move visually through our pages and site. And three probably the most important is we want them to do what we want them to do, right? We don't want them to just henpeck around and then get bored and go, and the kids start screaming and they're gone, you know, cause that doesn't get you a customer self. So going back to that, so just, you know, to list it out, try to get it down to three to five meaningful things. 

And I'll give you a suggestion right now, if you have an older website and you probably have con uh, contact us and about us, just make that one page. That's two right there, easy. Just kill it, make that one thing, just make it contact us. The whole website is about you. And I always just laughed about that one, but I mean, who needs an about page? The entire site is about you. So just get rid of that. If you have and put a contact link on there. Now, the other thing that you need to acknowledge is that, uh, one of those menu items might need to be for existing, uh, clients and customers and take them to a different place that is for folks that have already bought or are currently buying from you. The rest of them can be for new new visitors. So think of that also. 

So go for three to five, try to get it down, go for visual navigation, make sure everything is juicy and easy to use on mobile. And it looks great on a phone when people land there and make sure you're giving them the choices that you want them to experience, not a maze of stuff to get lost in. If this helps get your head around website menus, and maybe give you a little inspiration to clean up a mess that you might have go ahead and like this video and subscribe. I'd love to see you on the next one and share it. That always helps us. We'll see, on Tuesday, we like to do our videos once a week, then thanks very much for watching.