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Did you ever see a commercial and think, who approved this crap or might've been a great ad and be like, man, this thing is genius. Today we're going to be reacting to some of the best and worst brand campaigns and let's see who nailed it and who should just delete their agency's phone number. There's a lot to learn from this, so stick to this and let's unpack some of these national campaigns and see who won and see who blew it. Okay, campaign win Dove's, super Bowl, real beauty sketches. So Dove just crushed it. Dove crushed it on this with emotional driven storytelling. Always one of our favorite things to try to figure out how to do on this channel. So if you're not doing that for your brand, work on that. They didn't sell soap and that's so important. They sold what it means, which is self-esteem and feeling good about your skin and how you're going to meet the day.

So this campaign was so powerful and it went viral when that was really a thing. So check that one out if you haven't. But the takeaway there is Dove was selling what it means to use their soap, which is feeling great and having great skin win on that one campaign fail. Let's see here. Pepsi's Kendall Jenner protest ad. This one was just a masterclass in tone Deaf marketing, right? So don't do that. You don't even want to go there. But they tried to join a movement and just miss the mark completely on the whole thing. It was kind of giving, how do you do follow activists type of stuff, right? So total loser on that one. Watch if you're going to trend surf or do anything like that, that you don't just step in it like they did there with that Pepsi ad. All right, let's look at another whim here.

So Tuby, fake remote, super Barrel prank. So funny, Tubby, the television streaming platform hijack people's TV remotes mid Super Bowl with a fake remote, and everyone thought that someone sat on the remote. So it was like chaos, confusion, just overall brilliance, really got ahold of people's attention and a ton of humor there. So the whole thing was just funny, and they just nailed it by being memorable through humor, which is something that we always recommend if it fits your brand. Okay, here's another one that is a Fail Charmin's All Bear, which is a 2024 campaign. Charmin debuted that Al Bear in 2024 to announce toilet paper innovation. This one left people wondering is Al officially being abused? So it just didn't really work out very well, and either way, the tweets and so forth were just not good on that one. So it just didn't come together very well.

And sometimes stuff just doesn't work, no matter how hard you force it. Okay, so let's talk about what makes campaigns or even an individual ad be a win or a total fail. Okay, the clear formula that we all follow, the winning formula is to come with a clear message, which we always talk about on this channel. You cannot be clarity in your advertising. Some sort of emotional hook or humor that draws a viewer in, gets people to remember the whole ad and or why they're watching. And then in the backdrop, the cultural timing is super important. You don't want to just seem like you're coming from another decade unless it's deliberate. And then strong visual identity. Now the fail stuff to watch out for trying too hard, no matter what sort of categorically that might be. Misreading any sort of cultural movement or trend and just kind of not getting it, too much budget but not enough insight.

You got a lot of money to throw around, but you're just still trying to use that to fix lack of creativity and being tactical. So watch out for that kind of stuff. Stay lean, stay neat out there with your advertising, be clear. Speak to people about what it means to enjoy your product or service and what it means to buy from you and use your stuff, and you're going to be a winner. Can't wait to see you next time on YouTube. Go ahead and like this video if it helped you out, and we'll see you on the next one.