2 Tools Your Staff Needs to Create New Customers
Zack Greenfield • October 10, 2022
I'm gonna drop two gold nuggets for you on how to get new customers that involve your staff and giving them the right tools.
If you're like most businesses, you definitely want more customers and you would like to automate and get that going as quick as possible. So here is an untapped area of your business that most folks, uh, ignore or, you know, don't empower. And I promise you, if you take these two ideas and implement them, you're gonna see some results. So the first thing, let me frame it up here. Your staff that works on the front lines in your business is engaging and working with customers are a valuable resource in your marketing. Oftentimes, they're looked at only as a fulfillment team, right? So you market and then they fulfill and you market and they fulfill. However, I challenge you to unravel that a little bit today with me. If they're working with customers, they actually can grow more customers. And here's how. One, make sure that they have some sort of tool to give the customers that they're working with incentives to bring in referrals, Okay?
That is so important because they're the ones that are talking and engaging with the customers. And if they have a tool to do that, then they're going to be able to give that directly to the customers and get them excited about bringing new referrals. So important. The other tool that you need to give your staff so that they're, you know, engaged with growing your business is give them some actual incentive to bring in new customers. So they bring in a new customer, give them some sort of bonus spiff or however you want to deliver that, something of value that they will get recognized by, you know, and typically that would be like, you know, money, the number one thing I would suggest, some sort of percentage of the deal, or, you know, a $50 gift card every time they get a new customer in the door, whatever that is. But activate your staff and activate your customers as both can bring you more business if they're engaged in your growth. So if you're not doing that right now, finish this video. Figure out what you can put on the table to get those folks going. They literally are rotating in around talking to people and drumming stuff up. The minute you activate them, you're gonna see more business, I promise you. Go ahead and light this video cuz that helps me and subscribe to the channel so you don't miss the next one. We'll see you then.
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