3 Areas to Automate Now

Zack Greenfield • November 10, 2022

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I'm gonna dive into the black hole of hell. This video, we're gonna cover my simple rules for social media in 2022. Yep. We're going to go there. Go ahead and stick with me and let me share with you the fails and the remedies that I've seen while working with my client's accounts this past year.

I think everybody understands from a business standpoint, we gotta maintain some social media accounts. We gotta keep those going. And it's not my favorite activity. I confess there are somes that just love doing it, and I applaud that. Here's what I've learned, and here's where I would lay some caution to you. If you're working on your social media accounts for business, one thing that I think I see folks forget time and time again is that it is actually social media. And here's what I mean when I say that. It is not a free cyber billboard for your ads. There's a whole thing called paid advertising for that. And if you didn't notice, Facebook and Instagram and all the others actually have a paid advertising dashboard because if you wanna run ads, they would like you to pay. So the algorithm and the way that their systems work, work to promote social, viral, fun, human engaging content, and they don't work to promote free ads because if they work that way, those companies wouldn't make money.

So it's just a little logic check here. So if you're just using your social media account to post free ads, you're kind of trying to swim up a waterfall because that's not the direction that those companies would like you to go. And frankly, the people that are on social media, hopefully your customers are there for social media, not for ads. They know there's ads there, but they're not gonna organically engage with that type of content, which is hopefully what you're trying to do for your brand. So what's the alternative? Well, tell stories about your brand. Tell stories about your customers using the things that you sell. Right? Be social. I don't know where people get lost on that one, but that's my first tip. If you're finding yourself doing that, just kind of going, driving off the side of the road there. Get back in your lane in the lane of social media like you would on your personal accounts.

You don't post your bills on your personal social media accounts. Nobody wants that stuff. They wanna see what you're up to and what you're having fun with. Same thing applies for your business. Okay. Now the next thing is the whole conversation about authenticity. If the stuff seems like plasticy, canned and just fabricated, it's not gonna do nearly as well as real authentic content having to do with your business, your customers, and what you do. And sometimes that might even be showing a little bit of a screw up or being vulnerable. It's amazing how far you can go with that. But more than anything is to capture the real moment around your business. You're a customer, interactions, the successes that you have, your staff working hard, recognizing them, right? Positive human stuff. So important. And again, see a lot of people forgetting that that's kind of what everybody is there for.

So why don't just give everybody what they want? They want an authentic view into your brand and your company, not the plastic version, because that again, just feels more like marketing stuff. And that's my last tip. If your posts feel like marketing people scroll past them, and everybody is so incredibly sensitive to that now everybody kind of has the decoder to what marketing feels like that. Now that you've got to really be careful that you're not doing too much of that on your feed and your pages and your posting and all these things and your different platforms because your customers are rather, let's make it even more dramatic. Your potential customers that might engage with your brand or find you to be an authority to follow and start picking up some of your content around whatever it is that you sell or do, are not gonna wanna engage if they perceive you as a fire hose source of marketing material.

That's just not what they want. They wanna know how you can solve their problem, how you're helping people, and how you're doing that in an authentic way. So those are my tips for 2022. I think you probably heard this in other places, but you're hearing it from me now. Also, don't be plasticy. Be authentic. Show the people that are in your life and in your business that are having success through what you created. And be social on social media. Don't try to get free ads out of it. Just pay for ads. It's not that expensive anyways. And then at least it's doing what it's supposed to be doing while you can do what you're supposed to be doing on social media that don't go post your bills and your personal business stuff on Facebook or whatever. Post a picture of your puppy. That's what people wanna see. Okay? Go ahead and like this video, subscribe to the channel and we're gonna decode some more stuff on the next video. We'll see you there.

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