5 Things You Can Screw Up When Setting Up Company Email
Zack Greenfield • September 7, 2017
It used to be that businesses had to send volumes of letters by snail mail just to correspond with their customers. With the advent of information and communications technology, we now have the electronic mail to speed things up. That is why one very important aspect of an organization’s continuing marketing and customer relations efforts is the creation and setting up of an efficient company email system. Unfortunately, there are still some of us who fail in setting up an email account. If you are using maxthedog@aol.com it is time to pay attention and if you feel like your company email is always a headache then this is for you. Here are 5 things you can screw up when setting up company email.
-
Make it 99.99% reliable.
-
Don't Use free email.
-
Get enough company email addresses for your business needs.
-
Not considering the storage requirements of your email needs.
-
Not creating an email list.
2 More Bonus Items
Make sure your footer is compliant with your industry. For instance, do you have legal and privacy warnings that should be on there? Don't count on employees to add that language. Make sure you force footer text at the admin level so you are covered on the legal stuff.
If you are a Medical office you better make sure you are on a HIPAA compliant email system. Again this is another reason we turn to Gsuite for both email and cloud storage.
Now go make sure things are working and stop using mydogmax@hotmail.com to send your newsletters.
SaaS gave you a dashboard. ISAS gives you outcomes. The era of Intelligent Systems as a Service is here — and it changes everything about how businesses buy technology.
Most businesses treat AI agents like toddlers with flamethrowers—either locked in a padded room or running wild through the warehouse. We built something different at our Scottsdale office: AI agents that work unsupervised within hard limits, then escalate when they hit the fence.
You've got maybe five Scottsdale agencies bookmarked right now, and they all sound exactly the same. "Data-driven." "Results-focused." "Your growth partner." Cool—so is every other agency with a website built after 2019.
Your restaurant's packed at 7 PM on a Saturday, and your marketing agency just texted asking if you can "jump on a quick call" to review next month's Facebook ad creative. They don't get it. They've never worked a dinner rush, managed food costs, or explained to a line cook why the POS system crashed during a reservation wave.
Your Facebook ads are running during dinner rush and nobody's clicking because they're too busy trying to get a table at your competitor down the street. That's not a creative problem—that's a timing problem, and most marketing agencies wouldn't know the difference because they've never worked a Friday night shift.
Discover how AI agents are reshaping marketing in 2025, automating the grunt work, and unlocking strategic growth. Real data, examples, and action steps.
Learn 5 leadership strategies inspired by Apple's AI approach that any business owner can use to accelerate growth and avoid common tech pitfalls.
Enterprise AI agents are revolutionizing business workflows in 2026. Discover stats, use cases, and practical tips for marketing leaders.
AI-driven tools, rapid model cycles, and new consulting models are shaking up marketing. Learn what today’s business leaders need to thrive.
Tired of chasing SEO tricks? Here’s why Answer Engine Optimization (AEO) is rewriting the rules—and what your business must do to win in 2025.
