It used to be that businesses had to send volumes of letters by snail mail just to correspond with their customers. With the advent of information and communications technology, we now have the electronic mail to speed things up. That is why one very important aspect of an organization’s continuing marketing and customer relations efforts is the creation and setting up of an efficient company email system. Unfortunately, there are still some of us who fail in setting up an email account. If you are using maxthedog@aol.com it is time to pay attention and if you feel like your company email is always a headache then this is for you. Here are 5 things you can screw up when setting up company email.

Make sure your footer is compliant with your industry. For instance, do you have legal and privacy warnings that should be on there? Don't count on employees to add that language. Make sure you force footer text at the admin level so you are covered on the legal stuff.

If you are a Medical office you better make sure you are on a HIPAA compliant email system. Again this is another reason we turn to Gsuite for both email and cloud storage.

Now go make sure things are working and stop using mydogmax@hotmail.com to send your newsletters.