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Welcome back to Click and Dirty Guys. Today we're going to unpack another ad, and this one again, out on the fly. I'm grabbing ads and marketing and marketing opportunities for businesses just like yours and the clients that we work with. And we always want to be studying ad copy, ad placement, psychology, and getting smarter and smarter and seeing what we can do to lift our business and drive growth with whatever messaging opportunities that we have. So today I've got another one I want to show you guys that I think is pretty cool that I sniped just the other day. So let's get into it right after this.

Okay guys, welcome back. We're going to unpack this one right now. It is not necessarily an ad. Well it is, but you'll see what I'm talking about. Let's open it up here. Okay, so this is on the back of a truck. It's still an ad, it's just not a digital ad, but it still plays by all the same rules and frankly, it's an awesome opportunity. So let's take a look at this thing right off the get go here, I'd like to just get an impression. So the first thing we have here is this logo. A little complicated to read while you're driving on that, but this copy at the top right here, we make it easy to make it your own, is really pretty awesome. And you can tell it's awesome because it's trademarked, right? So this is their trademark kind of tagline stuff. So let's think about the psychology here First, let's take a look.

We've got, looks like nine words, kind of a little long, probably ideally, but I think they must have made a decision that it was worth letting it be that way. It stacks really nicely. I mean, the words are fairly short, so it's definitely easy to digest. So I don't think it is on the long end of what we would shoot for, but it's still working. So I think it's forgivable. But let's talk about what's going on here. So the outcome is that people want to own or need to own. I think some of the stuff we would consider needs, we need a place to sit. We need furniture. Most of us feel like we need some appliances, like a washer dryer. We need a refrigerator clearly, and a stove. And so there's some things there that are not just wants, as it were. These folks at Rent Center actually service a lot of people who have needs in their household that might otherwise be financially prohibitive.

So their whole deal with this tagline is that they make it easy to get the outcome that you want. So that's the psychology. The psychology is, and they have the outcome. The outcome that people want is they want these, they want to own these things. They want these convenient, they want to be comfortable, they want the convenience of appliances. They want some computers and electronics and TVs in their lives or whatever it is. And the other methods of buying these things like credit cards or paying cash or stuff like that can be difficult for some folks clearly. So rent a Center markets to a group of people that are not able to execute on those money moves maybe as readily as some others, but they still want the same outcome. And the outcome is that they're going to get to own these things. And Cent's claim here, their trademark claim is that they make it easy.

So let's go back to what we know about, again, blocking psychology. So we as markers want to say what the outcome is and we want to handle the objection or also state that the pain in getting that outcome will be diminished by working with us. Mine could be something like great ads without having to worry about ad copy because we would take care of that for you. These guys do. We're going to make it easy to own these things because the buyer, this customer is a customer because they're having difficulty everywhere else buying it, right? They can't get a credit card, they can't get a loan, they don't want to dig all their savings account out to buy these things. So the difficulty that they're experiencing everywhere else, the statement here is that that's going to go away by coming to rent center. So the pain goes away, but the outcome you want is still there.

So I think this is just super awesome because it plays by the rules that we know we have to play with here. From a psychology standpoint, getting marketing and messaging that our customers can get the outcome without the difficulty, without the pain. It does that very, very well. I like that. It's just we make it easy again because it talks to their core reason that they exist. The problem they solve, and we've talked about this on the channel before, is you got to identify in your business what problem do you specifically solve and focus in on that, right? They solve getting these things without the normal credit requirements and other things that are out there, other purchasing instruments that are difficult for some households and people. So that's the problem. They solve. This underserved market or this market that is adjacent to the core purchasing market for large household purchases, and they solve that problem by making it easy.

However, that works. I don't really know, but the claim is awesome and it clearly resonates and speaks to a certain audience that needs this type of solution in their lives. So when you think about your marketing, this whole unpacking, this one here really begs us to do that. To focus on who our customer is. Are we speaking their language? Are we addressing their problems? Specifically? This does this very well, and are we making sure that they can get the outcome they want? Are we speaking to the outcome they want in our messaging? Which this also does very well. It's just you're going to own it. Everybody wants it. I want to own my own tv. I want to own my own couch. I want to own my own washer and dryer, refrigerator or whatever. So all of that stuff really connects very well. And then down here they have a little bit of a, it's not like a call to action.

So you notice there's no CTA here. It's not like call today, book today, rent today. They're not trying to do all that. This is like the back of a truck. It's brand control. This is their tagline. They're pumping that everywhere, all across the country, but they do have some contact information and they do let you know that the website's easy to remember by just it's rent center.com, right? This is just super simple. So I love this. I took this picture, which don't screw me. I was parked when I took it. Truck went by. Got a good one. You guys, if you learned something from this, and I think there's some good takeaways here. I called most of 'em out. If you've got more ideas or stuff that you think I missed on this one, go ahead and put 'em in the comments. Smash the like button, subscribe to you. Don't miss the next one, and we'll see you as we continue to unpack more ads here on quick and Dirty.