WATCH ON YOUTUBE

Alright guys, let's jump into another ad Today we're going to hack a part on quick and dirty. This one's again, a little complicated. The picture's a little weird and it's a national brand, so you guys are going to know this one, but it is going to help us figure out how to do sort of what I think is selling without showing too much. So if you're short on imagery, but you can do some graphics and stuff, I think that this might be an example that can guide us into how to navigate all that. Let's take a look at it right after this.

Okay guys, let's unpack this one. I'm going to pop it up on the screen real quick here and let's take a look. Now, one of the things, and the reason I put this one on today for us to take a look at is not really using any spectacular photography. So if you don't have great images of your product, then this might be a way to get through that and let's look at what they did here. Okay, first things first, yeah, they have a picture here, but it could have been any picture. I don't know. It looks pretty boring to me. I don't see any happy people sleeping. I don't see any rested people, so again, we're not showing outcomes or anything. And in general that kind of breaks rules that I like to play by. But let's see, what is a positive here? One, we got the brand up at the top.

We can see it's like a mattress thing, and we sort of know Tempur-Pedic's got some good brand recognition, so they're kind of leaning into that clearly the poppy blue background, their brand colors, but also it does jump off the page like in white scrolling and all that stuff. So the ad's pretty visible and definitely draws some eyes when it's in play. Now the big deal here, and this is summertime ad. It's the summertime, so we're looking at a lot of summertime stuff here, is that this temper breeze, I guess mattress feels up to 10 degrees cooler. And that's got a little asterisk there because down here there is some based on an average heat index of temper luxe breeze compared to temper pro, adaptive models measured over an eight, whatever. All that is a little disclaimer I guess. I don't think anybody reads all that.

But remember, if you do have disclaimers about your product, put 'em in here. Don't get yourself on the hook for false claims or anything like that. So they do qualify that claim of feeling up to 10 degrees cooler, but the headline is good. And then the brand of this product, the temper breeze sounds awesome. So good marketing on doing the product naming. And then we just have this picture of a mattress, kind of like beat. But like I said, but it works because this is really about it being cooler and I think they did a pretty good job there. And they got this icy blue color there, which is universally accepted as cool cold vibes, communicating emotionally. And then the call to action is learn more white, nice offset. Like I say, it's not my favorite ad, but it is an example of getting the job done.

Even if you don't have any really great photography to work with now, I think these guys probably could have afforded to put together some good photography and I'm not sure exactly what that would've looked like. Maybe a sleepy couple or well rested or I don't know. I mean, obviously it gets complicated and maybe this is where they decide to just keep it simple. Just say the thing, show the thing, and let's see if we can get some clicks. So that might be kind of where this thing might've been a bigger conversation. It got squeezed down into a clear and concise conversation, which is good guidance for all of us. We can get a little big in our aspirations about our ads when sometimes just punch hard, punch fast, gets the job done. And I think this is an example of that. It's not going to win any awards, it's not killing it.

It's not checking every single box except for what I just said, which is it's punch hard, punch fast, get the job done and look at this and say, okay, can I do that with my product? Can I do a simple, straightforward in your face, this is the core benefit. Learn more now and not get too wound into a million other ideas about what psychology and things like that we're triggering. This is a feature, learn more about it. It's the core feature, the core selling proposition. Or the other way to say that in product marketing would be the USP, it's the unique selling proposition that's a product makes this product unique in the marketplace is that it can feel up to 10 degrees cooler. So if you can identify your USP, articulate your USP and clear concise copy, get some sort of graphic that conveys the vibe or at least emotionally supports that core USP, get a CTA in there that hits pretty hard and don't screw around, then you're probably going to get there. Okay, so if you learn something from this about if getting back to the core, great smash that like button, subscribe to the channel so you don't miss the next one. And thanks for joining us on quick and Dirty.