It's just not going to move the needle in the way that you want. You might get lucky here and there, but it's always going to be inconsistent. So today I'm going to take over the desktop. I'm going to screen share you how we lay things out and what that looks like. And those layouts are going to include quite a bit like, you know, all the cold advertising that comes in, I mean, cold traffic that comes in reputation, marketing, retargeting, social media, retargeting, you know, organic posts, autoresponders indoctrination series, web pages, you know, then, and the funnel and the, you know, the way that the web is flow and all of that layout. And we actually build all that stuff out and in a, in a map before we take anything on. And what's amazing about that is that these maps actually apply to a lot of businesses. So today I'm going to show you guys an example of one of those and, uh, walk you through it. And I think it's going to really change your view of kind of all of the stuff that really needs to happen for a business and all the areas that you need to be working in simultaneously. So that in six months or a year, you've got something that's really cooking with fire. So let's go over to the desktop and check it out. 

So we're at the workstation here on my desk, and I'm going to take you guys over to look at this whole layout map, that we just talked about, and I'm going to reveal the different elements in the map and kind of show you how everything ties together in a big, fully flushed out marketing program. So this is grayed out. So I'm just going to reveal all the different elements here, but we'll start right in here on web, because this is kind of where the center of the universe is for most, you know, efforts, 

Which is these pages like the homepage and the associated landing pages and funnel that go with that are all here. And now we have some other pages that are going to be off her page and the re offer pages. And those you can see are starting to be tied out to other remarketing efforts, but over here on the left, we have all of the potential cold traffic sources. So this would be new visitors that have never seen the target business before. And they come in from all sorts of different things, social posting, YouTube, Twitter, you know, all of those types of places, Google my business maps, even the sign outside on the door, you know, like analog stuff, flyers, mailers, referrals, email, you know, maybe stuff that was outbound cold email, anything like that. Pay-per-click campaigns, cold advertising, that's all driving traffic right here. 

So the question is then, you know, what happens with the starter traffic when it goes here? And that's where we get into things that start to be a lot more sophisticated in the big picture. One of the things that's really important, is, is up here. And this is true for all businesses now is how to grow your five-star reviews and make sure that you're controlling the narrative and the reputation for your business in that, you know, handling a lot of different elements. But basically you got to get people to opt into some sort of campaign here. And typically that happens as a new client. Now, down here in this area, we showed us some new client onboarding where they get pixeled and tagged and brought into this environment. This also this, this review campaign can also kick off from them, checking in or coming into the store or having an appointment. 

Those are, you know, that's, uh, you know, a lot of times the way that happens here and we show that check-in page and then they get added to the campaign and then they get campaigned for feedback and reviews. And of course those get posted and posted again on maps and Google my business. And then that becomes, you know, a supporting effort for cold traffic that's coming in there. So you can see that starts to be a circular self-generating effort in itself, you know, in its own. Right, right, right there. And then if we go up, we're looking, and you know, this is all designed for healthcare, but this applies to almost every local business. If you have a, you know, or a services or even a product based business, a lot of these elements apply to our basic block and tackle stuff that you really need to have happened. 

So if you look down here, these are all retargeting campaigns, and we're a big proponent of that. I've done a lot of videos on that, and you'll see, here's where we pixel any new visitors. And they get added to retargeting campaigns that work like this. And they go out with different ad sets for, in a lot of cases, up to 30 days, depending on what the buying cycle is like. So let's see they work like this. And then they follow people back to offer pages right here. And sometimes back to this homepage, or if we have offer pages threaded in here, but this is a good, we like to land that traffic in a place that's relevant for these offers, right? Because we're trying to get this traffic here to convert. If they don't convert on the first pass, we want to try to get them back and get them convert on the second pass. 

If they are a client, they might go into also some cross selling sequences to show them other products and services that the business has. Right. So we would be walking them through some advertising campaigns there. And we would also be having them go through some email communications for a couple of weeks as a new customer. So an indoctrination or education cycles, one of the ways that that can be labeled, right. And then down here, uh, on the bottom, we're showing, you know, social media retargeting, cause we've got different things. We've got to deal with down here for retargeting. We've got to be on every channel. So we've got the general internet and then the Facebook and Instagram ecosystem right here. And then here, we've got some special offer type campaigns that are overlaid on a traditional branding and awareness type campaigns. So if we're running offers out, those might actually run together and get clients back onto some sort of special or seasonal offer. 

Right. And then, and all the way up here, we have some long-term and look at all these, these are long-term e-mails warmer series where we take a new client and then we stay with that person for a hundred, to 200 days in their inbox. And through them touching the website and we keep their, keep them seeing ads and those, you know, social proof ads and so forth. So that really is this sort of, you know, essential elements here. You got to have great web pages, could cold traffic coming in. You got to control the reputation of the product or service or business and have a system for that. You gotta be able to indoctrinate and welcome your new clients and customers. You gotta be able to cross sell 'em and you gotta retarget everybody, no matter where they're at in this whole process to pull as much value out of those relationships as possible. 

And then you got to stay with people with a really series of emails and let them know that you're taking care of them. And that you're an authority. So this was a lot of what that is there. So this whole process, if you looked at like from day one over here, somebody coming into a website all the way out here to the last email, they might get this accounts for about 200 days of automated marketing and onboarding and follow up and cross selling and, you know, brand loyalty building and so forth. So this is, this covers a timeline of about 200 days, the way you're looking at it here. So if this helped to, uh, you know, show you what it really looks like to build everything out, there are over 500 elements here on this layout. This is a common build for us, for medical practices and local businesses. 

We're going to use these elements, if not exactly like this, very close to this, it's been shown to prove this has been proven to be very effective. Uh, for every instance that we've installed this type of thorough sophisticated system, almost all of this is automated. Once it's done, except for layering in some offers that typically are cyclical. And sometimes we need to tune those and you know, we're going to be working on that. We've got to manage the ad accounts, there's management with all this, but, but for the most part, once it's working, the user can dance around in here and all these responses are programmatically, you know, set up and automated depending on their behavior. Did they buy, did they not buy? Did they become a client? Did they not become a client that, you know, and then what do they do when they got their appointment and were they happy and do they need to be happier? So all of those things are accounted for in, in this bill. 

So if that, seeing everything that I just showed you was super helpful, and I hope that it was, go ahead like this video and I'd love to, you know, see on the next one. And I really hope that now that you see the true scope of what needs to happen to be ultra effective, you start working in a way that reflects all of these different needs for your business, because I promise you, if you take that approach, you're gonna see amazing results in the quarters to come. So go get them out there.