Everybody knows that in order to grow your business, you've got to create sales. In order to create sales, you've gotta create ads that sell. So stick with me, and we're gonna go over how to create ads that sell for your business. 

If you want to grow, you can only go so far on referrals and word of mouth and you know, this sort of organic stuff, great businesses that control their revenue, their cash flow and their growth, do it through advertising. And that's what this channel's all about. And if you're here to listen, you're gonna learn a lot right now about how to create ads that sell there's really like three steps to this. The first thing you need to figure out is what kind of deals can you offer? And the reason why is because ads that sell are typically direct offer ads, right? Those are not awareness ads or reputation, remarketing ads, ads that sell are offer ads. So offer have ads, have things like discounts on them specials, you know, bouncebacks BOGOs and all the other different variations in between combinations thereof. 

You can see those and model them by looking at the ads that are being presented to you all the time by big companies. Like McDonald's, Kohl's Amazon for that matter. If e-commerce stuff, emails that you're getting from, you know, Steve Madden coach, I don't know whatever the brands are. They're just pumbling everybody with direct offer ads and you know why? Because they work. So I know you're getting presented with this stuff every day. And if you are running your business and you're not doing the same thing, you know, outbound from to bring sales into your business, you're being crazy. And you're leaving a lot of money on the table. So start with looking at what you can offer without going outta business. Start considering how much inventory you need to turn just to keep, you know, create cash flow. And sometimes that means you're gonna have to lower your, your margins. 

But that means you're also gonna be able to re able to refresh your inventory and start to optimize the inventory to the best selling items, right? And not get stuck with stuff that's not selling on the shelves. You've got to move things. If you're a service provider that may mean figuring out which services you offer that typically bring in new customers and then giving even more incentive to bring in even more customers. Right? So that's something to think about. Now, the next thing you need to do is come up with what, you know, once you figure out what you can offer deals on, then you've gotta figure out what the deals are gonna be. And this is where you're gonna have to test. And I can tell you that 10% off, you know, can work great if it's a high dollar thing, but if you're in the hundreds dollars area with your product or service, it's just not Ty in my experience, running ads quite a bit, those don't get a lot of bite, but as you head past 20%, towards 30%, they do get a lot of bites. 

So test on your own, but I'm giving you some guidance on my experience with kind of what starts to convert aggressively. And it's as you head towards 30%, that just seems to resonate with people. Also give you a little tip right here in the middle of this video, express your discounts two ways in a percentage basis and also in a hard dollar off. And there's a reason for that people's minds work differently out there. Some people respond to percentages and other people respond to hard dollars. So if you have a product that's $300 and you're gonna offer it for 30% off, you can say product X is 30% off this week. Create an another ad that says product X is also $100 off this week and is now only $200. Okay? So you, you, hopefully you're tracking that, but do it both ways because there are different folks out there that respond to those numbers differently and you don't wanna exclude or not captivate one portion of the population because you only focused on percentages. 

So make sure you're doing that. That's a great tip. We do that with all of our direct offer ads. We run 'em in both ways. Okay. Now the last thing you gotta do, which seems pretty obvious, but I'm gonna say it on this video is the ads have gotta be ible clear and overt and they really need to be concise again, using that three to five word format that we've talked about. So the language is really tight and it's at a glance easy for somebody to just see exactly what the deal is and make a, you know, quick decision about if they're gonna wanna shop whatever it is you're offering. So, you know, that's the last piece don't make junky like complicated stuff around it. Just say what it is. If it's 20% off, try that it's 20% off today. Okay. And then the last thing with all of this is when you're gonna put deals in the market, you darn sure better have some sort of limits on them. 

So they're not just running forever. And somebody comes at you next year. Like, Hey, I, you know, weed whackers were supposed to be 30% off. I got the ad, you know, but it's like 12 months ago, but you didn't put any terms on there. So make sure that you have some limits and not only do you want limits on your a, to protect you from, you know, somebody like that, but you also want limits on your ads because you want to create some urgency. So limits can be in different ways. Like the first 50 units are gonna sell at this discounted price, or we're doing a beta program and the first 10 customers are gonna get this discounted price, or just for the month of April, you're gonna get this discounted price. You gotta have some limits on these deals though. So don't forget that piece. Hopefully this give you a little bit of a roadmap, go out there and watch what adds you are attracted to what you are converting on, what emails you are clicking on, and then start emulating those or telling those in a spreadsheet and seeing how you can fit your business into those types of formats and start spinning some stuff up and do your testing. Go ahead and smash the like button on this video and subscribe. So you don't miss the next one.