So question number one, and this is really important. You can write this down. This is like something that we all have to answer as business owners. And that question is, is what problem do you solve? Or if you sell a product, of course it would be, what problem does your product solve? Okay. So one to you understand the problem that you solve, the next question that you need, he'd answer, and you could write this one down so that you can answer it and sort of brainstorm who has that problem typically. Okay. So it's, you know, what problem do you, I solve? And then who are the people that typically have that, that one to answer those things, then you start to figure out your audience. And there's a lot of ways to, you know, define an audience. A lot of it is like a weird government forum, um, you know, age twenty-five to 35 male lives in a city drives a car is recently divorced, blah, blah, blah, whatever the, you know, those are like little data points that you can try to refine, but from a, from a core, you know, evaluation, those two questions that I mentioned are the most important questions that get you into figuring out the data pool inside advertising platforms, list, buying media buying, and all these other places where you're going to be presented with, you know, who do you want to pay to chase down? 

You know, what, who do you want to go after? Because that's your biggest thing. When you're growing your business, you have to decide who you want to go after. And if you don't understand those, those two questions really deeply, then it's really hard to figure out who the people are. So ask yourselves that, ask yourself those two questions. What problem do you solve? And then who typically has that problem? And then go from there with your audience creation inside your ad platforms and so forth and so on, or even knowing that will also help you with your messaging and the way you write your emails and the way you express your pain points and the talk to the people about the way that your product solves the problem. Because once you understand how you're helping them and who they are, you're going to be that much more effective at communicating through all your different channels, your display ad, your pay-per-click, your email marketing, your website pages, your retargeting, your auto-responders, your social media posts, your blog posts, your blog articles, you know, whatever.. all of those things tie right back into these two questions. 

So go ahead and answer those for yourselves. Get cracking on that. If this helped you clarify kind of where you need to start with that go ahead and like this video and I can't wait to see you on the next one.