How to Use Copy That Hooks Your Visitors

Zack Greenfield • March 31, 2023

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We're gonna talk about how do you use copy that hooks your visitors, either on sales page or for advertising. We all know we gotta have something that's gonna grab some attention, so we're gonna talk about it right after this.

So you gotta write copy that's gonna hook your visitors and it's gotta be on, you know, probably your landing page homepages in some case, and definitely in your ads. So it's really not that complicated if you break it down, but you can spend a lot of time refining those messages. The first thing that needs to be worked out right away is that the ads and wherever ads take, people need to be relevantly congruent. Is that the right way to say that? They need to be congruent. So the messaging on one needs to be max messaging on another, otherwise you just mentally lose people in between. The next piece of the puzzle is making sure that whatever the copy is in both places, that it immediately tells the visitor that they're in the right place to solve their problem. So whatever that is, that's gotta be the focus of the copy and or if you can squeeze it in, depending on what the available space is for the ad on a landing page, you obviously have more room to wiggle in terms of how much you can write.

The next piece of that is what the benefit is of solving this problem. And then the last piece on the landing page is gonna be exactly what to do to get it. Of course, the call to action, but the main thing is hooking the visitors with relevancy around the problem that they have in their lives that they're trying to solve. That's the hook piece, right? That it's, it's for them. I guess that's the best way to say it. The message is for them. That's the maybe another way to really express that. So go out there and look at your ads and look at your homepage landing pages and sales pages, and even opt-ins. Frankly, anything where you're trying to connect with people and make sure that the copy is for the people that you're in service for.

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