How to Use Copy That Hooks Your Visitors
Zack Greenfield • March 31, 2023
We're gonna talk about how do you use copy that hooks your visitors, either on sales page or for advertising. We all know we gotta have something that's gonna grab some attention, so we're gonna talk about it right after this.
So you gotta write copy that's gonna hook your visitors and it's gotta be on, you know, probably your landing page homepages in some case, and definitely in your ads. So it's really not that complicated if you break it down, but you can spend a lot of time refining those messages. The first thing that needs to be worked out right away is that the ads and wherever ads take, people need to be relevantly congruent. Is that the right way to say that? They need to be congruent. So the messaging on one needs to be max messaging on another, otherwise you just mentally lose people in between. The next piece of the puzzle is making sure that whatever the copy is in both places, that it immediately tells the visitor that they're in the right place to solve their problem. So whatever that is, that's gotta be the focus of the copy and or if you can squeeze it in, depending on what the available space is for the ad on a landing page, you obviously have more room to wiggle in terms of how much you can write.
The next piece of that is what the benefit is of solving this problem. And then the last piece on the landing page is gonna be exactly what to do to get it. Of course, the call to action, but the main thing is hooking the visitors with relevancy around the problem that they have in their lives that they're trying to solve. That's the hook piece, right? That it's, it's for them. I guess that's the best way to say it. The message is for them. That's the maybe another way to really express that. So go out there and look at your ads and look at your homepage landing pages and sales pages, and even opt-ins. Frankly, anything where you're trying to connect with people and make sure that the copy is for the people that you're in service for.
Only 31% of businesses have adopted agentic AI workflows — which means your Scottsdale competitors probably haven't either. Here's how small business owners can move first and actually win.
Tired of an empty waiting room? Discover how content marketing for medical practices in Arizona actually works — and how to use it to attract more patients without paid ads alone.
Still relying on a contact form to capture med spa leads? In 2026, that strategy is dead. Learn why a branded AI chatbot books more consults, converts more patients, and works while you sleep — and how to get one built for your clinic.
Stop renting your audience from Meta and Google. Learn how Arizona small businesses can build a first-party data engine using their CRM to market smarter, spend less, and own their customer relationships for good.
Is your restaurant's website driving customers away? This no-fluff guide breaks down exactly what Phoenix restaurant owners need in a high-performing website — and what to stop doing immediately.
If your Scottsdale restaurant or medical practice isn't optimized for voice search, you're invisible when it counts most. Here's exactly how to fix that — no tech degree required.
Most Scottsdale businesses are invisible to AI search tools like ChatGPT and Perplexity. Here's what that blind spot is costing you — and what to do about it before your competitors figure it out.
Voice search drives 27% of all queries — and your Arizona competitors are already showing up. Learn how Scottsdale restaurants, medical practices, and service businesses can win spoken searches in 2026 before someone else does.
Not sure if AI search tools like ChatGPT or Perplexity are sending customers your way — or ignoring you completely? This practical guide shows Scottsdale business owners exactly how to track and measure AI visibility in 2026, step by step.
Scottsdale business owners: stop building your audience on borrowed land. Learn why owned content systems beat rented social reach — and how to start building one before the next algorithm wipes you out.
