How to Use Copy That Hooks Your Visitors
Zack Greenfield • March 31, 2023
We're gonna talk about how do you use copy that hooks your visitors, either on sales page or for advertising. We all know we gotta have something that's gonna grab some attention, so we're gonna talk about it right after this.
So you gotta write copy that's gonna hook your visitors and it's gotta be on, you know, probably your landing page homepages in some case, and definitely in your ads. So it's really not that complicated if you break it down, but you can spend a lot of time refining those messages. The first thing that needs to be worked out right away is that the ads and wherever ads take, people need to be relevantly congruent. Is that the right way to say that? They need to be congruent. So the messaging on one needs to be max messaging on another, otherwise you just mentally lose people in between. The next piece of the puzzle is making sure that whatever the copy is in both places, that it immediately tells the visitor that they're in the right place to solve their problem. So whatever that is, that's gotta be the focus of the copy and or if you can squeeze it in, depending on what the available space is for the ad on a landing page, you obviously have more room to wiggle in terms of how much you can write.
The next piece of that is what the benefit is of solving this problem. And then the last piece on the landing page is gonna be exactly what to do to get it. Of course, the call to action, but the main thing is hooking the visitors with relevancy around the problem that they have in their lives that they're trying to solve. That's the hook piece, right? That it's, it's for them. I guess that's the best way to say it. The message is for them. That's the maybe another way to really express that. So go out there and look at your ads and look at your homepage landing pages and sales pages, and even opt-ins. Frankly, anything where you're trying to connect with people and make sure that the copy is for the people that you're in service for.
Learn how to build a content pipeline with AI automation that actually works — without wasting hours on tools that go nowhere. A practical guide from Zack Greenfield Company in Scottsdale, AZ.
Curious what social media management tools agencies actually use? We break down the top platforms, what they do, and why the right tools in the right hands get your Scottsdale business real results.
Forget the buzzwords. These video marketing trends for B2B companies are broken down into real strategies that small business owners, restaurants, and medical practices can use to get more customers — starting today.
If your service-based business isn't showing up on Google, your competitors are stealing your customers. Here's a straight-talking SEO strategy guide built for small business owners in Scottsdale and beyond.
AI-powered media buying is changing the game for small businesses. Learn how machine learning optimizes ad spend, targets better customers, and delivers actual ROI—minus the BS.
Traditional market research is too slow for 2026. Discover why AI-powered digital twins are the data-obsessed game-changers you can’t ignore.
Agentic AI is revolutionizing the marketing funnel. See how autonomous AI agents are boosting conversion and slashing costs in 2025.
Brand trust in 2026 is tested as AI-generated and human content collide. Here’s how business owners can harness authenticity for real growth.
Conversational AI ads are reshaping digital marketing in 2025. Discover how Snap and YouTube's AI-driven features can future-proof your marketing strategy.
AI agents like OpenAI’s Workspace Agents and industry shifts from Fox to Google are quietly reshaping marketing. Learn how to leverage them for ROI.
