How to Use Copy That Hooks Your Visitors
Zack Greenfield • March 31, 2023
We're gonna talk about how do you use copy that hooks your visitors, either on sales page or for advertising. We all know we gotta have something that's gonna grab some attention, so we're gonna talk about it right after this.
So you gotta write copy that's gonna hook your visitors and it's gotta be on, you know, probably your landing page homepages in some case, and definitely in your ads. So it's really not that complicated if you break it down, but you can spend a lot of time refining those messages. The first thing that needs to be worked out right away is that the ads and wherever ads take, people need to be relevantly congruent. Is that the right way to say that? They need to be congruent. So the messaging on one needs to be max messaging on another, otherwise you just mentally lose people in between. The next piece of the puzzle is making sure that whatever the copy is in both places, that it immediately tells the visitor that they're in the right place to solve their problem. So whatever that is, that's gotta be the focus of the copy and or if you can squeeze it in, depending on what the available space is for the ad on a landing page, you obviously have more room to wiggle in terms of how much you can write.
The next piece of that is what the benefit is of solving this problem. And then the last piece on the landing page is gonna be exactly what to do to get it. Of course, the call to action, but the main thing is hooking the visitors with relevancy around the problem that they have in their lives that they're trying to solve. That's the hook piece, right? That it's, it's for them. I guess that's the best way to say it. The message is for them. That's the maybe another way to really express that. So go out there and look at your ads and look at your homepage landing pages and sales pages, and even opt-ins. Frankly, anything where you're trying to connect with people and make sure that the copy is for the people that you're in service for.
Brands using nostalgia for Gen Z & Alpha can't just recycle the past. Learn how the MySpace comeback is rewriting the rules of brand strategy in 2026.
AI-powered ads are booming, but identity security threats and ballooning costs put your brand at risk in 2026. Here’s how business leaders can win.
AI layoffs spark hiring regrets, Gen Z demands authenticity, and brand equity matters more than ever. How to win in the new 2026 marketing landscape.
AI website builders like Canva 2.0 promise speed and ease for business owners. But can instant sites still deliver brand impact? Here’s what you need to know.
AI-powered ads are booming in 2025, but rising regulations demand total transparency. Here's how to stay compliant, creative, and competitive.
AI coworking tools like Claude Cowork and agentic stacks are reshaping productivity in 2025. Here’s what leaders need to know to stay ahead (or just catch up).
Patriotism isn't just for flag-wavers—it's the next-level strategy brands are using to earn loyalty and dominate markets in 2025. Here’s how (and why) to do it
For business owners: Why operational AI—not shiny demos—drives real marketing impact in 2025. Stats, stories, and simple strategies you can use.
Learn how to build a content pipeline with AI automation that actually works — without wasting hours on tools that go nowhere. A practical guide from Zack Greenfield Company in Scottsdale, AZ.
Curious what social media management tools agencies actually use? We break down the top platforms, what they do, and why the right tools in the right hands get your Scottsdale business real results.
