Many businesses became worried with Chrome’s recent ban on autoplay videos. A lot of digital ads these days are in the form of videos, backed with powerful stories. Now that these marketing tools are banned automatically, unless the users prefer otherwise, marketers are left with not much choice but to innovate other solutions. Read on to learn some ways to make do with the recent autoplay ban.

Take advantage of the GIFs

People are more convinced by graphical ads than still pictures, hence the proliferation of videos. Videos per se are effective tools, provided of course that the users are not caught off guard or are half-interested. That was when Chrome finally decided to put an end to the silent burden of users. Autoplay videos startle the users most of the time and even end up being muted or closed down within just 3 to 6 seconds after playing because they do not appear relevant to the users. Worse, they disrupt the train of thought of the users, who are doing research or conversing with someone online. So how then do ads still capture the interest of users without utilizing autoplay videos?

The solution is to employ GIFs. These are collated still pictures that appear to be moving when stored in GIF format. GIFs have existed long before video ads flourished, yet they haven’t been exploited as much. When delivered in high quality pictures and interesting angles, GIFs will be able to best capture the interest of the viewers without the disturbing sound. These teasers may even leave viewers wanting more that they end up visiting your website.

Turn to direct emails

Direct emails are still the most effective form of marketing. The fact that the users subscribed to receive updates already resolves the problem on initial interest. All that marketers need to do is to maintain the hype by sending infographics, promo updates, personal greetings, and GIFs. Yes, GIFs can be embedded in emails, social media accounts, blogs, websites, and other platforms. They are that flexible and fun to create. If you notice digital calling cards blinking and turning, you know they’re the fascinating GIFs styled artistically.

Get creative with infographics

Infographics will soon be advertising staples in this day and age of informed consumerism. Infographics allow you to succinctly cover all important details of a brand or all bullets of an article in one ad. Plus, you can even embed links to your website, thereby creating online store traffic. If you wish to create a storyline in an ad, you can do so with infographics. All it takes is a creative concept and good content. You can also play around with colors and drawings that will readily grab the attention of viewers who are simply passing through a web page.

Bring back the comics

If you want to turn completely visual with your approach to advertising, why not consider bringing back the comics? In this way, you will be able to graphically portray a series that the viewers will follow through and through. This approach also appears less like hard selling which some users prefer. Hard selling sometimes annoy the consumers and an opposite reaction is produced. If you want a fun way to go around the ban on autoplay videos, go old school with comics.

Surely, there are many other ad forms you can think of that are equally graphical and effective. The video autoplay ban only paves the way for more creative marketing approaches.