Today we're gonna talk about planning your marketing for the next quarter or month or even for the next year, and I'm gonna turn it upside down for you guys and take it from a different angle than probably most of the other things you've heard about. 

So let's talk about planning a little bit, and it's one of the biggest pieces that it's a topic in marketing and promoting your business. Like what's the plan, what's the marketing plan. I mean, there's probably a hundred, a thousands of search results on just marketing plan and how to do it. So here's what I know about real life with marketing plans. And I'm gonna share it with you because I think it's gonna help you really think about how to execute, which is more important than in a lot of ways planning so you can goals. And I think that's important, you know, we're gonna try to raise sales 3% over the quarter, something like that, and, or, you know, raise our customer acquisition by some metric. And I think you need to do those types of things like focus on your key KPIs. 

You know, the numbers that you're focused on in the growth of your business. You know, if that's new customers, revenue growth, you know, we dance around depending on our client projects between various different things to focus on, but nothing matters if you can't execute, right. If you can't get it done and say the goals are too high, or they involve too much workload for any given amount of time, it's really kind of a wasted exercise. So here's the way that I think you should look at it before you start diving into the numbers, have a real, authentic, honest conversation with you, your staff, whomever it is. That's helping you with your marketing. If you have an agency like us, or, you know, you're trying to do things internally, or you have like one person that's helping that's outside, doesn't really matter, but you need to sit down and say, what can we actually consistently do? 

Now on this channel, I've spent a lot of time talking about consistency because marketing really doesn't start to sing until you accept that you have to be consistent, right? You've got to do it it week in, week out. It's like going to the gym or anything else in your life that you wanna get great long term results from. You gotta do the thing every week or every day. So you gotta figure out from an action based conversation, what actions you, you can actually be consistent with for the next three months. And I love taking things like in chunks like that quarter by quarter. So I think, you know, if you can look at next quarter now watching this video 

And think, what can I do every week for three straight months, that's gonna move the needle forward on some of the things that I want to do better with in my business. That's where I would start. So this video, isn't a list of things for you to do. And all of that, this video is more about how to approach planning in a way that actually gonna get you result. Because if you make this sophisticated plan, that's based on all of these numbers and all this like lofty stuff. And then it comes down to do the every week to get it done. And you just don't have the firepower to do it. Then the whole thing was a waste. And the worst part about that is it leads to disappointment and kind of a bad taste in you and your team's mouths about, well, you know what marketing is, and you know, it just feels like a failure. 

So you really need to set yourself up for success. And that means being honest with what you can do every week, what you can achieve every day, how much workload can everybody stand? In addition to their normal duties, perhaps how much budget do you have to pay that agency? You know, how much, how much can you get them engaged and working and how many things you know that they're recommending can you actually afford to do so you gotta look at all that stuff and then see what that's gonna do for you in terms of the numbers. So go, go ahead and take that approach for the next quarter. I promise you it's gonna change everything it's upside down, but it's a real world, you know, sharing from me that nothing matters except for the stuff you can get done. So we'll see you on the next video and hope this helped with you. Plan it with your planning for this year.