Quick & Dirty - Introduction to Web Design
Zack Greenfield • February 9, 2021
Welcome to another episode of quick and dirty marketing. My name is Zach Greenfield, and today we're going to unpack a whole new series on website design and pages. So if you're struggling with your website or pages or how to lay out different elements, like video and text boxes
So this video is the intro to a whole new series that we're going to do, where we're going to share with you everything we've learned over the last 8-10 years on designing web pages and sites. So let me take you through all the stuff that we're going to cover real quickly here on the next, probably five weeks of videos. So we're going to go over menus, scroll pages versus click type navigation, desktop and mobile, how to filter content meaningfully for your visitors. and one of the biggest parts of this is what do we do with videos? There's always that question - what pages really deserve that effort on your website or what page is worth the heavy lifting of creating a video for? Are they your sales pages? Are they part of your customer journey pages or both you have enrollment or explainer videos? Do you want a hero video, which is like the whole page there? What about brand impact videos? So there's a lot of different uses of that, but at some point you gotta decide how to put these into an elegant design on your website so that they actually work for you 24/7, which is the idea.
And then we're going to cover this whole other very important topic that goes over your buyers journey and how this is relevant. Now with more people doing business virtually than ever before is how to get your buyer's journey virtualized. And when I say that, if you think about, if you met somebody on the street today and wanted to tell them about your business, because they had a problem, you thought you could solve, what would the journey look like for them, between being exposed to your brand all the way to being one of your best customers?
Right. So what is all that about? Okay, so we're going to unpack how to do that in a digital way. That's meaningful that supports your growing your business, but also supports excellent customer service and engaging your and existing clients or customers. And then the last part that I have here is, you know what, what's all this with the homepage, right? Some of the most valuable real estate you have on your website is your homepage. That's where a lot of people land. There's some friction there with that and it always becomes a design challenge. And the design challenge originates because there's often times an objective challenge. So what's the objective of the homepage. Sometimes the homepage is designed because you want it to be for new customers. And sometimes that relates to the phase of your business.
Is your business a new business? Is this a launch that you're doing for a new product or do you have an established business with a lot of customers? So even that weighting in what your, where your business is in its life cycle has to do with what you're going to do, how are you going to design and what treatments are you going to put on your homepage? But either way, there's some discussion there between, you know, is this customer centric or prospect centric. And then if it's, if it's customer centric, but you still want to bring in leads, does that mean you'd need additional sales pages? So we're going to dive in and unpack the whole kind of deal with home pages where a lot of time is spent.
A lot of people are doing it in a half hazard way because they really have an outlined what the main goals are. So we're going to guide you through all of that. So stick with us through the next couple of videos, and we're gonna knock this stuff down. Make sure to like and subscribe so that you get notified as we drop these over the coming weeks. And again, go ahead and hit us with any comments, we always like to respond to those below our videos.
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