Quick & Dirty - Should I Answer All My Positive Reviews

Zack Greenfield • October 10, 2020
Hey, what's happening guys. This is Zack Greenfield with quick and dirty marketing tips. And I have a good one today. Should I answer all of my positive reviews? So stick with us. And I'm going to tell you what my thoughts are on that. What are you going to do with positive reviews? What's the best thing to do, or just let them stack up now for some of our clients, we've got them set up on systems where they're getting a lot of reviews every week, and it can kind of seem like a lot to keep up with every single one of them. Now I'm going to do another video on what to do with negative reviews, because that's an entirely different topic. And frankly, those are the hidden gems in the entire review ecosystem. But on positive reviews, you still really want to spend a moment and acknowledge somebody that spent the time to send, you know, say something nice about your business. 

Now, there are some hidden opportunities with that as well, with being able to put in a little bit of key word stuff, add in kind of maybe what service they got, you know, expand the story a little bit. Cause they may have said something brief, you know, like a greatest spot in town, I'll be back. It's like, okay, whatever that doesn't really mean a lot to people that are reading the reviews, but it was nice of them to do it. Right. But in your response, you could then take that and kind of spins to be like, you know what, thanks very much, Joe. We'd love to see you back. And when you come back, I want you to try the bologna sandwich because it's a hit and it's the number one thing on our menu. Right? So then you kind of tell a story and people are like, Whoa, they got bologna. 

I'm definitely going to go there. You know? I mean w whatever it is, but it gives you an opportunity to kind of leave the door open is what I'm saying. So take advantage of those. And I do suggest that you respond to your positive reviews. I know that for some of you guys are running really great businesses that are stacking up on you. And it seems like an annoying, but look, you're responding to your friends, DMS on Instagram, you're responding to your emails and you're doing all this shit. So take some time out of somewhere else, like social time or whatever, and acknowledge the people that are extra supporting you financially. I mean, it's like, it sounds a little crazy, but I gotta tell you, I see a lot of businesses where they're just not doing it. Like, I don't know if they, they're not connected to their business pages or what the hell is going on, but if you're not get that set up so you can respond. 

And it doesn't matter if the platform Facebook, Yelp, Google business, you know, try to stick with them and stick on them, make an hour morning, you know, leave some time Thursday mornings at 8:00 AM or something where you just do that, catch up with all of them and post on them. You don't need to hit them back, right? Like kind of a psycho, but hit them back within a couple of days and use those open doors as opportunities to tell the story about your business or something that maybe didn't get mentioned publicly on one of these social posting platforms, you know, spin it in your favor as best you can. And open up the dialogue about what you offer. If this video helped you in any way, or kind of turn the lights off, or, you know, somebody else that might need to watch it, go ahead and like, and subscribe. And of course share the video to some of your friends so that when I can still say, maybe we'll see ya on the next one quick and dirty marketing tips.
GET HELP TODAY
By Zack Greenfield • October 29, 2026
Tired of an empty waiting room? Discover how content marketing for medical practices in Arizona actually works — and how to use it to attract more patients without paid ads alone.
Two people seated across a table reviewing a laptop in a bright office lounge
October 29, 2026
Still relying on a contact form to capture med spa leads? In 2026, that strategy is dead. Learn why a branded AI chatbot books more consults, converts more patients, and works while you sleep — and how to get one built for your clinic.
By Zack Greenfield • October 27, 2026
Stop renting your audience from Meta and Google. Learn how Arizona small businesses can build a first-party data engine using their CRM to market smarter, spend less, and own their customer relationships for good.
Three people discuss work around a laptop in a bright café with large windows.
By Zack Greenfield • October 27, 2026
Is your restaurant's website driving customers away? This no-fluff guide breaks down exactly what Phoenix restaurant owners need in a high-performing website — and what to stop doing immediately.
By Zack Greenfield • October 20, 2026
If your Scottsdale restaurant or medical practice isn't optimized for voice search, you're invisible when it counts most. Here's exactly how to fix that — no tech degree required.
Four people in a bright office meeting around a wooden table with a laptop and papers
By Zack Greenfield • October 15, 2026
Most Scottsdale businesses are invisible to AI search tools like ChatGPT and Perplexity. Here's what that blind spot is costing you — and what to do about it before your competitors figure it out.
By zack • October 14, 2026
Voice search drives 27% of all queries — and your Arizona competitors are already showing up. Learn how Scottsdale restaurants, medical practices, and service businesses can win spoken searches in 2026 before someone else does.
By Zack Greenfield • October 9, 2026
Not sure if AI search tools like ChatGPT or Perplexity are sending customers your way — or ignoring you completely? This practical guide shows Scottsdale business owners exactly how to track and measure AI visibility in 2026, step by step.
By Zack Greenfield • October 9, 2026
Scottsdale business owners: stop building your audience on borrowed land. Learn why owned content systems beat rented social reach — and how to start building one before the next algorithm wipes you out.
By Zack Greenfield • September 29, 2026
Every missed call is a missed paycheck. Discover how Scottsdale service businesses — restaurants, medical practices, and more — are using AI receptionists to stop losing customers to voicemail 24/7.
Show More