Quick & Dirty - Should I Answer All My Positive Reviews

Zack Greenfield • October 10, 2020
Hey, what's happening guys. This is Zack Greenfield with quick and dirty marketing tips. And I have a good one today. Should I answer all of my positive reviews? So stick with us. And I'm going to tell you what my thoughts are on that. What are you going to do with positive reviews? What's the best thing to do, or just let them stack up now for some of our clients, we've got them set up on systems where they're getting a lot of reviews every week, and it can kind of seem like a lot to keep up with every single one of them. Now I'm going to do another video on what to do with negative reviews, because that's an entirely different topic. And frankly, those are the hidden gems in the entire review ecosystem. But on positive reviews, you still really want to spend a moment and acknowledge somebody that spent the time to send, you know, say something nice about your business. 

Now, there are some hidden opportunities with that as well, with being able to put in a little bit of key word stuff, add in kind of maybe what service they got, you know, expand the story a little bit. Cause they may have said something brief, you know, like a greatest spot in town, I'll be back. It's like, okay, whatever that doesn't really mean a lot to people that are reading the reviews, but it was nice of them to do it. Right. But in your response, you could then take that and kind of spins to be like, you know what, thanks very much, Joe. We'd love to see you back. And when you come back, I want you to try the bologna sandwich because it's a hit and it's the number one thing on our menu. Right? So then you kind of tell a story and people are like, Whoa, they got bologna. 

I'm definitely going to go there. You know? I mean w whatever it is, but it gives you an opportunity to kind of leave the door open is what I'm saying. So take advantage of those. And I do suggest that you respond to your positive reviews. I know that for some of you guys are running really great businesses that are stacking up on you. And it seems like an annoying, but look, you're responding to your friends, DMS on Instagram, you're responding to your emails and you're doing all this shit. So take some time out of somewhere else, like social time or whatever, and acknowledge the people that are extra supporting you financially. I mean, it's like, it sounds a little crazy, but I gotta tell you, I see a lot of businesses where they're just not doing it. Like, I don't know if they, they're not connected to their business pages or what the hell is going on, but if you're not get that set up so you can respond. 

And it doesn't matter if the platform Facebook, Yelp, Google business, you know, try to stick with them and stick on them, make an hour morning, you know, leave some time Thursday mornings at 8:00 AM or something where you just do that, catch up with all of them and post on them. You don't need to hit them back, right? Like kind of a psycho, but hit them back within a couple of days and use those open doors as opportunities to tell the story about your business or something that maybe didn't get mentioned publicly on one of these social posting platforms, you know, spin it in your favor as best you can. And open up the dialogue about what you offer. If this video helped you in any way, or kind of turn the lights off, or, you know, somebody else that might need to watch it, go ahead and like, and subscribe. And of course share the video to some of your friends so that when I can still say, maybe we'll see ya on the next one quick and dirty marketing tips.
GET HELP TODAY
By Zack Greenfield June 11, 2026
Learn how to build a content pipeline with AI automation that actually works — without wasting hours on tools that go nowhere. A practical guide from Zack Greenfield Company in Scottsdale, AZ.
By Zack Greenfield June 9, 2026
Curious what social media management tools agencies actually use? We break down the top platforms, what they do, and why the right tools in the right hands get your Scottsdale business real results.
By Zack Greenfield June 9, 2026
Forget the buzzwords. These video marketing trends for B2B companies are broken down into real strategies that small business owners, restaurants, and medical practices can use to get more customers — starting today.
By Zack Greenfield June 2, 2026
If your service-based business isn't showing up on Google, your competitors are stealing your customers. Here's a straight-talking SEO strategy guide built for small business owners in Scottsdale and beyond.
By Zack Greenfield May 22, 2026
AI-powered media buying is changing the game for small businesses. Learn how machine learning optimizes ad spend, targets better customers, and delivers actual ROI—minus the BS.
By Zack Greenfield May 12, 2026
Traditional market research is too slow for 2026. Discover why AI-powered digital twins are the data-obsessed game-changers you can’t ignore.
By Zack Greenfield May 5, 2026
Agentic AI is revolutionizing the marketing funnel. See how autonomous AI agents are boosting conversion and slashing costs in 2025.
By Zack Greenfield April 30, 2026
Brand trust in 2026 is tested as AI-generated and human content collide. Here’s how business owners can harness authenticity for real growth.
By Zack Greenfield April 28, 2026
Conversational AI ads are reshaping digital marketing in 2025. Discover how Snap and YouTube's AI-driven features can future-proof your marketing strategy.
By Zack Greenfield April 23, 2026
AI agents like OpenAI’s Workspace Agents and industry shifts from Fox to Google are quietly reshaping marketing. Learn how to leverage them for ROI.
Show More