Quick & Dirty - Should I Answer All My Positive Reviews
Zack Greenfield • October 10, 2020
Hey, what's happening guys. This is Zack Greenfield with quick and dirty marketing tips. And I have a good one today. Should I answer all of my positive reviews? So stick with us. And I'm going to tell you what my thoughts are on that. What are you going to do with positive reviews? What's the best thing to do, or just let them stack up now for some of our clients, we've got them set up on systems where they're getting a lot of reviews every week, and it can kind of seem like a lot to keep up with every single one of them. Now I'm going to do another video on what to do with negative reviews, because that's an entirely different topic. And frankly, those are the hidden gems in the entire review ecosystem. But on positive reviews, you still really want to spend a moment and acknowledge somebody that spent the time to send, you know, say something nice about your business.
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Now, there are some hidden opportunities with that as well, with being able to put in a little bit of key word stuff, add in kind of maybe what service they got, you know, expand the story a little bit. Cause they may have said something brief, you know, like a greatest spot in town, I'll be back. It's like, okay, whatever that doesn't really mean a lot to people that are reading the reviews, but it was nice of them to do it. Right. But in your response, you could then take that and kind of spins to be like, you know what, thanks very much, Joe. We'd love to see you back. And when you come back, I want you to try the bologna sandwich because it's a hit and it's the number one thing on our menu. Right? So then you kind of tell a story and people are like, Whoa, they got bologna.
I'm definitely going to go there. You know? I mean w whatever it is, but it gives you an opportunity to kind of leave the door open is what I'm saying. So take advantage of those. And I do suggest that you respond to your positive reviews. I know that for some of you guys are running really great businesses that are stacking up on you. And it seems like an annoying, but look, you're responding to your friends, DMS on Instagram, you're responding to your emails and you're doing all this shit. So take some time out of somewhere else, like social time or whatever, and acknowledge the people that are extra supporting you financially. I mean, it's like, it sounds a little crazy, but I gotta tell you, I see a lot of businesses where they're just not doing it. Like, I don't know if they, they're not connected to their business pages or what the hell is going on, but if you're not get that set up so you can respond.
And it doesn't matter if the platform Facebook, Yelp, Google business, you know, try to stick with them and stick on them, make an hour morning, you know, leave some time Thursday mornings at 8:00 AM or something where you just do that, catch up with all of them and post on them. You don't need to hit them back, right? Like kind of a psycho, but hit them back within a couple of days and use those open doors as opportunities to tell the story about your business or something that maybe didn't get mentioned publicly on one of these social posting platforms, you know, spin it in your favor as best you can. And open up the dialogue about what you offer. If this video helped you in any way, or kind of turn the lights off, or, you know, somebody else that might need to watch it, go ahead and like, and subscribe. And of course share the video to some of your friends so that when I can still say, maybe we'll see ya on the next one quick and dirty marketing tips.