Simple System for Drafting Great Emails

Zack Greenfield • November 30, 2022

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Emails, emails, emails, emails. We all gotta write emails, and I don't mean emails like replying to people and trying to get stuff done. I mean, marketing emails and outreach and messaging for your business or whatever it is that you're trying to grow. And those can be daunting at times, but I've got a hack for you I'm gonna share today. So stick with me.

We all, if we're in business, really need to be sending emails. And I have said this on countless other videos, this is your best typi, typically your best channel, your most productive revenue generating channel that you can be messaging on. Inbox is still the king. The data supports that. It's a direct channel to your existing customers and potentially new customers and leads. So I don't need to say about that. You can go to your own research on it, but it fully supports what I'm saying. Now, the next piece of the puzzles are more complicated. What do we send? It's a freaking nightmare, right? We got subject lines, gotta come up with body texts, need images, need videos, maybe all these other stuff. And putting 'em together just seems like a gigantic, nasty homework assignment. So I'm gonna give you a little suggestion. Every one of us, you included and me, are getting great emails right now in our inbox from folks who have spent a lot of time.

So here's my little hack. Go ahead. And instead of unsubscribing from everything, go ahead and be okay with a bunch of really world class companies sending you emails. And a lot of those are gonna be e-com or commerce, you know, or retail and stuff like that. Fine, because inside of those you can start to see the modeling. Create a folder in your inbox and let all of those, you know, map all those to that folder. So that, and label that folder. Email ideas, right? So instead of saying spam and mark everything spam, you're now gonna take this, you know, spam, you could call it that. It's probably not spam, probably signed up for stuff. So we'll be careful with accusing anyone of everything, but you bought something from somebody that keeps sending emails. Great. Map it to that folder. And then when you're thinking about the emails you need to send, open up the email ideas folder and look at all the other stuff that people have sent you and look at their subject lines and look at the way they've structured some of their opening lines.

And look at some of the ways that they've positioned their pictures and what are they showing? Are they showing the product in action, like being used on the street? Are they showing a product shot? Are they showing the price at the top? Or are they not talking about the price? How are they, what are their calls to action? Shop more. Learn more. Um, you know, ride with us what they might have. Some who knows what the calls to action are, right? And you can, can start to then basically shop those emails as ingredients for your own emails. So this is a hack, right? Instead of starting from scratch on a clean piece of white paper and just struggling with like writer's block and idea block and like, where do we start? This sucks. Go ahead and look at the ideas folder and pull some stuff that looked great, that appealed to you, that you wanted to open and start extracting the applicable components and basically assemble your emails instead of scratch writing them, right?

So get into an assembly processes. Once you're assembling, it gets much easier. Then you just reword refashion, swap the images for yours. And it's basically like an editing job. Huge time saver. Go ahead, knock yourself out. Don't stop sending emails. If you're not sending one or two a week, you're really missing a gigantic opportunity in your business. Keep up with your lists, keep 'em warm and keep giving them great information and sharing your stories. I promise you it will help move the needle with your business. Go ahead and light this video, subscribe, go ahead and share it if you would care to, and we'll see you on the next video.

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