The Only Reason People Visit Websites
Zack Greenfield • October 26, 2022
Let's go over The only reason somebody is on your website right now and what to do about it.
We all want more traffic on our website. So you finally got some people there. So let's ask the question, why in the hell are they on your website anyways? And here is the answer. They're on your website because they are pretty darn sure that you can help them solve a problem. That's the only reason that anybody goes to any website. I don't even care if that website is Netflix. If you go to Netflix, you're solving a boredom problem, right? So every website that we visit is part of our journey to solve our daily problems. Could be, My furniture sucks, I need U, my kids are bratty. My FAMs are a mess. I'm looking to buy a new home. My car sucks. This is broken, that is broken. I wanna buy this. My teeth are yellow, right? Everybody's got problems and they're just hunting around the internet looking for the answers.
The reason people are on your website right now, let's pray that they are, is because they believe that you can help them solve your problem. So now that they're there, what do you need to do about it? Well, it's really simple. You need to show them two things, the type of problem you solve to confirm that they're in the right place and how you do it so they know what they're gonna get. So those are the two primary things. And then the last thing you need to do, and I'm always saying this, is you've got to show them exactly what to do to get to the next step in solving their problem, which could be anything for you. Sign up, opt in, buy the thing, schedule an appointment, book a call, whatever. There's all these different calls of action that inch them closer to the problem going away. So the, you know, the reason they're on your website right now are exactly what I said. They're looking to solve a problem, and your job is to show them that they're in the right place and show them what to do to solve it using your product or service. It's all just so simple, so don't over complicate things. And like this video, subscribe to the channel so you don't miss the next one.
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