Subject Line Hacking for Beginners
Zack Greenfield • January 16, 2023
In this video I'm gonna talk to you about how to write a letter to Santa Claus that he actually is going to open. No, I'm just kidding. Well, sort of, we gotta come up with subject lines for our emails, right? So in this video I'm gonna talk to you about hacking subject lines. Cause a lot of people get stuck on those, myself included, but I've got some tricks I'm gonna share with you.
So we'd love sending emails, right? Because that's the number one way to engage and talk to our customers and reselling, increase our total customer value, get deeper relationships. We want indoctrinate our leads. We got a million reasons to send emails, and every email has gotta have a darn subject lined. So we get stuck on those all the time. So here's a little hacking trick for you. The first thing you can do is go look in your own inbox. Literally go look at your own inbox and look at all the crap that's spamming you to death and look at the ones that stand out and re-edit those for your business. So if you're stuck, I mean, this seems like the simplest no-brainer in the world, but everybody overlooks this, myself included. I will sit there and stare at a subject line and an email body and be like, Ooh, what am I doing?
What am I doing? What, what are we gonna say? How are we gonna get this thing opened? Da da da da. You know? And I'm like, the last three emails had a 31%. I don't wanna send a bomb. I wanna keep this, you know, this is like crazy game you're playing. So my point is that the resources that you need are actually typically right at your fingertips, in your own inbox, right in your own spam folder, in your own, you know, whatever folders you got in your inbox, where all your signups are. So look at your, your brands that you're buying from your best brands, you know, global brands, national brands, and see what they're doing with their subject lines. Uh, go ahead and, you know, bring in some emoticons, not like lines of them and being obnoxious, but one is always a little extra to stand out in the inbox feed for folks.
Kind of makes it feel like it's a little bit more personalized and certainly jumps out. So take advantage of that opportunity. But go ahead and reha back into your inbox. And if you don't have stuff like that because you're some sort of optimal email citizen that doesn't, hasn't been attacked by every marketer, then set up a spammy account and go sign up for a bunch of stuff from great retailers that have great marketing that you want to emulate, right? In fact, go into your own industry and sign up for newsletters in your own industry. So if you're in restaurants, go sign up and be on the v i p list for like 20 different restaurants and see what they're sending out. Some of the stuff's probably not bad and you can just refashion it. Do a little twist and spin with those subject lines and reuse 'em. So don't get writer's block on stuff that's easy kill like this, cuz really in this type of thing, it's kind of recycle and reuse, recycle and reuse. And sometimes you can come up with a zinger on your own, but when you're stuck, this is a good hack for you. So go out there, keep crushing the emails, smash the like button on this video, and join me for the next one by becoming a subscriber.
Discover how AI chatbot customer service can help local service businesses in Scottsdale capture leads, answer FAQs, and book appointments 24/7 — without hiring another person.
Posting beautiful food photos but still seeing empty tables? Your Instagram strategy isn't the problem — your local discovery strategy is. Here's how Scottsdale restaurants fix it.
Your website isn't the first thing people see anymore — your Google Business Profile is. Learn how to optimize your GBP for AI-driven local search in 2026 and stop losing customers to competitors who figured this out before you.
Tired of marketing that doesn't move the needle? Discover what a medical practice marketing agency in Scottsdale should actually be doing to grow your patient base, dominate local search, and stop wasting your budget.
Still running your Scottsdale business on gut instinct and spreadsheets? Intelligent System as a Service gives small businesses enterprise-level marketing power without the enterprise-level headache. Here's how it works.
Explore why 2025 is the year AI agents dominate marketing. See how to leverage agentic automation for smarter, faster business growth.
Stop running your business on sticky notes and gut feelings. Learn what intelligent system as a service actually means, how it works for small businesses, and why Scottsdale business owners are using it to grow faster with less chaos.
Stop flying blind. Learn exactly how to measure content marketing ROI in 2026 — no jargon, no vanity metrics, just a straightforward system built for small business owners who need real answers.
World Cup 2026: Why Non-Sponsors Are Outplaying the Big Brands (And What It Means for Your Business)
World Cup 2026 ad dollars are exploding—but official sponsors aren’t getting all the glory. Discover how underdogs are winning, and what you can do.
Brands using nostalgia for Gen Z & Alpha can't just recycle the past. Learn how the MySpace comeback is rewriting the rules of brand strategy in 2026.
