As the head of a Sedona SEO agency, I come across many businesses where the owners aren’t using social media nearly enough. They will tell me that they are doing all SEO but when I ask about social media they draw a blank. What they don’t realize is that social media is a critical part of any SEO strategy. All internet marketers know that links are very important if you want to gain ranking through SEO – if your website has links that go back to authority sites then it will get better ranking. This method works, but Google has begun to realize that there are too many black hat methods that allow website owners to gain unfair advantage.

Black hat methods include things like stuffing content with keywords that spoof crawlers, invisible text and even creating many fake sites that link back to a website. To counter this, Google has started using social media such Twitter and Facebook. The more links there are from a social media site back to a website the better ranked it will get. Google assumes that these are legit links as it is harder to manipulate social media.

There is another way that social media will help your website to get better ranking. When you have some very interesting content on social media that leads users back to your website you will get better ranked because you make indexing easier for the search engine. Indexing is the way that the search engines gather content and then organize it for us to find. Today, in conjunction with Twitter, Google can index faster. When content generates a lot of reaction on Twitter Google is able to pick on it simply because it generates so many hits. This allows for Google to index it faster. They then reward the website that it leads back to with better ranking. If you can frequently generate content that will get many Twitter shares you will definitely be doing your website a huge SEO favor.

I often work doing Prescott SEO services as well and not too long ago one small business owner asked me if the kind of content that you put out there can improve your ranking. Content is very important when it comes to ranking because if you consistently put out good content Google will take you for an authority on your chosen subject and based on that you will be ranked better. The best way to get ranking through content is through a blog. Write informative and interesting content every once in a while, circulate it to your entire network and get them talking about it. The bigger the discussion the better your rankings will be.