The Trick to Recycling Content for Social Media
Zack Greenfield • May 3, 2022
If you are struggling to figure out how to fill up your social media feed and you wanna create more from the content that you're already working on, stick with me, and I'm gonna give you a little trick that we use here, and that is gonna leverage your time and what you're doing.
Everybody knows, strategically from a marketing standpoint, it's great to put a certain amount of content into your feed every day, if possible. And the more that you can take up some space there, the more likely it is to be able to engage and, and make some progress on any social media channel. So the, the challenge though, for many of us is having enough, right? And, and like, it just feels overwhelming to try to come up with unique content for every single one of those, one a day, two a day just starts to accumulate and get overwhelming. There's a trick though that really helps leverage, um, what you are doing and turn it into a lot more. So what we do and what many folks do we do it right here on this channel is take longer form content like this.
That might be a minute, two minutes, three minutes, four minutes, and you can do this too. And then take excerpts out of that content take just sound bites could be 6, 7, 10 seconds, no more from something else that you've done, recut that up, pull, pull something out of it. Even if it's a screenshot, it might be a still from a video or something that you are working on, like a piece of something, right? So the trick with the whole thing, you can create so much more. You can arbitrage your work by extracting more bits out and creating posts from them. It seems obvious when you say it out loud, but so many people come to us and struggle with coming up with enough and really they're already doing enough. It's just a matter of editing and processing. So it's a failure in workflow, not a failure in creativity.
So that's what I'm inviting you do to do is to look at the workflow and see how you can leverage what you have, which is gonna save you a ton of time. And also just get you more eyeballs on the stuff that you're doing really well with. So I hope that this idea resonates with you and gives you a little wiggle room and extra time So you don't feel like you're having to come up with fresh stuff all the time.
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