I'm going to do some more ads that we pulled off the internet just in real time. So these are ads are actually hitting my browser or whatever, and I pulled them off because each show different elements and they have some issues with them, I think are helpful with you so that you can become a better advertiser for your business. 

Some of the ads that I found today that just stuck, you know, out online while I was browsing and I just snip them and bring them right in here. So we can start pull them apart and start decoding the psychology and why they work or might not work in the real world for our businesses. Right? So let's take out the first one. This one is for fries, grocery stores, which we have here in Arizona. And this one though, is this is an interesting app because fries sells a lot of stuff, as many of you know, but this ad is targeted to pet owners, right? So there's this pet savings that will raise the Wolf. Now I got to tell you, I am not a big fan and I don't really recommend that people get cutesy in ads, fries, probably getting away with it, maybe, but in general, I would say, don't get cutesy with your copy. 

It just comes off. I dunno. It just, you can do better. Let's put it that way. To me, this is real like fallback stuff. Like when all the other ideas get denied by the client or some executive at Fry's, you throw him this crap and get cutesy and somebody goes, Hey, okay, let's try it. So I don't really love that play on words type stuff, but either way it's targeted to pet owners. The reason I saw the ad of course, is that we do a ton of work with veterinary clinics. So I'm always browsing, uh, that office is and, and the associated thing. So Fry's has got me in an interest group. My, and they're advertising that interest group, which is animal lovers. And that's why I saw the ad. So it is a retargeting ad clearly plan. They sell pet supplies. So it is clear kind of what they're doing. 

And then the call to action over here is just shop now, which is great. It's a banner, you know, format that sort of long horizontal format that we would have like as a page. I think I pulled this one off of CNN's website images, a little small, these are tough to work with because the, just the aspect ratio is challenging, but the coloring is great, really punchy colors. It stood out on the webpage, it grabbed my eye. Fry's his logo is pretty recognizable over there. And you know, my only criticism though, is just, you know, getting cutesy and ad copies. I never, I'm never a big fan of that stuff, but you know, not bad. And then it reads left to right. And it's nice that the call to action is on the right-hand side. So you sorta eye scans across the ad and then it's click to take action right here with the shop now button. 

So not terrible, but the biggest takeaways here are, you know, fairly clear messaging, good use of color and logo in this aspect ratio and moving the eye along to the call to action right here, shop. Now we'll just go to the next one. Now this one I pulled off, this is from lending tree. This is their refinance calculator. I got to tell you if there's ever a chance in your business, that you can give people what I would call cool tools or ways that they can learn actively in an interactive way, you should absolutely do it. And that's what lending tree is doing here with this calculator. So you can type in whatever the amount of the loan is, the length of alone, and you know, what your credit rating might be and calculate some sort of guesstimated payment, right? So it's immediately engaging into the brand that this brand has got useful tools. 

And they kind of give a little bit of a, you know, possible low rates that they're running right now. They've got a date on here. I think everybody's pretty sensitive to the fact that, you know, these things, these, these rates change. So this has got some built-in urgency and, you know, kind of let's check it now, you know, there's that kind of vibe to it. But the big takeaway with this is if you can do a cool tool for your business, it's a calculator or some sort of something that people would need to be more informed, more educated, and you can become that resource or that place to find those tools. Then that's a good thing. And then if you can advertise about those tools even better, and then just, you know, last thoughts on this nice use of white space, the money and the call to action, all done in blue. 

So that just feels like a segment down here below, and they don't need a lot of, you know, flim-flam headline stuff. It's lending tree, their name already has a built in, in message about what they do. And then this is their refinance calculator. So it's just, bam, this is the tool. So super simple. And I like that. And let's look at the last one here. This is from me shopping some mugs that we were going to do for some logo work. So I got retargeted on this from Vista print and the good thing about this ad and where I caught my eye as I like the emotion here, she's happy with her custom personalized mug and it's shown right there in the image. So it's happy person with the product, always a good thing to show your product in action with people enjoying the use of the product, which is exactly what's going on here in this ad. 

And then, you know, this copy is here. It's a little hard to see it's like tiny, but, remember the moments that made you smile. You know, it's kind of like an emotional messaging type thing, but the, the big stuff that's going on right here is the important thing, which is personalized photo and box, right? That's what that was all about. And then get down, back into shopping. So this is again a retargeting ad. It's re-engaging me to solve that mug problem that I have, which by the way, I haven't, I haven't made a purchase decision. These guys are doing a great job of maybe turning me into a customer here but they had high minimum, so I didn't need a whole box of 'em. I just needed a few. So that was kinda my thing with them, but either way, good takeaway here is the emotional, you know, person engaging with the product in a positive way, call to action, a little bit of emotional messaging, and then this very clear three word, copy, nothing wrong with that. 

And again, good use of white space and just showcasing the photo. So these are good. All things you can do in your advertising. And by the way, I'm showing you guys a lot of big brand ads, but what's so amazing about display ads is even small businesses like you like me and many others can take advantage of display ads. And the thing that's cool about it is they're oftentimes a lot cheaper than PPC and other advertising that we might do because there's a little bit of a barrier to entry to get this design work done, but you're only bidding against yay. So many companies to get space on a page because there's just not a lot of participants in that space. So it's a really good use of advertising. You can do so much with it visually and with, you know, looking at imagery and the copy and the calls to action. And there's really just no limit on how well you can do this type of advertising. If you guys enjoy this reaction video to these ads, go ahead and smash that like button I'm going to do more of these is kind of a fun way to do it in an interactive way. So we'll see on the next video, a quick and dirty.