What Jobs Should You Hire People For

Zack Greenfield • July 26, 2022

I'm gonna cover one of the most challenging nerve-racking decisions that business owners must make, and that's who to hire for what tasks. What tasks can you do in your business vs what tasks should you absolutely not be doing in your business. I'm gonna explain the test for it and how to solve it.

So one of the toughest things to decide as a business owner, especially if you're a small and sometimes even medium size business owner is, you know, what to outsource and how much should you personally be personally be doing? And a lot of owners, especially when they start small, got their hands on a lot of small stuff and really struggle to delegate. And I'm gonna give you one simple question to ask that pretty much solves the confusion about what you should be diving into and doing. And let me tell you first that I sympathize and understand how hard it is to give up control. I've had a lot of great conversations with very successful multimillion dollar business owners over the years. And it's been a privilege to learn and absorb as much as I can from those folks about their decision making process. 

And one of the things I constantly hear is that it takes an incredible amount of extended trust. And that is something that many people struggle with, but that business owners need to overcome. And they need to ask themself this one simple question, are you doing a job in your business that no one else would hire you for? Yeah, that's a reality check. If you are doing a job in your business that no one else would pay you to do because you're either not qualified, don't get great results. Aren't consistent, don't have passion for it or whatever. Then why would you hire yourself to do that job in your business? When your business is the most important business in the world to you, it defies logic. And the reason that you need to ask that question is to cut through the emotional barriers around trust control. 

And frankly, just some bad habits. One of the struggles is to learn to delegate, but you won't know what to delegate until you start asking that very difficult focus question. What would someone else pay you to do? And if you're a leader in your business and you're the owner, hopefully someone else would pay you to create vision and strategy and product mix and storefronts and whatever the big brush strokes are that make your business successful. And they would also pay you to come up with systems of cross management and delegation and team building and leadership building. That's the role of a business owner? The role of a business owner is not down into small things that no one else would hire them for. So after watching this video, take that question, write down the tasks that you're doing weekly for your business and ask yourself, would anyone else pay me to do these tasks? 

And if the answer is no, do not hire yourself because you are not only wasting your time and your gifts, which is a shame. You are also handicapping and undermining the success of your own business, which is the exact opposite of your goals and intentions. So get straight with all of that, like this video, cuz frankly, this is a strong talk that we all need to hear from time to time and go ahead and subscribe. So you don't miss me on the next one. Make the tough choices. You'll thank me later. 
GET HELP TODAY
ISAS - Intelligent Systems As Service
By Zack Greenfield March 18, 2026
SaaS gave you a dashboard. ISAS gives you outcomes. The era of Intelligent Systems as a Service is here — and it changes everything about how businesses buy technology.
By Zack Greenfield March 17, 2026
Most businesses treat AI agents like toddlers with flamethrowers—either locked in a padded room or running wild through the warehouse. We built something different at our Scottsdale office: AI agents that work unsupervised within hard limits, then escalate when they hit the fence.
By Zack Greenfield March 12, 2026
You've got maybe five Scottsdale agencies bookmarked right now, and they all sound exactly the same. "Data-driven." "Results-focused." "Your growth partner." Cool—so is every other agency with a website built after 2019.
By Zack Greenfield March 10, 2026
Your restaurant's packed at 7 PM on a Saturday, and your marketing agency just texted asking if you can "jump on a quick call" to review next month's Facebook ad creative. They don't get it. They've never worked a dinner rush, managed food costs, or explained to a line cook why the POS system crashed during a reservation wave.
By Zack Greenfield March 5, 2026
Your Facebook ads are running during dinner rush and nobody's clicking because they're too busy trying to get a table at your competitor down the street. That's not a creative problem—that's a timing problem, and most marketing agencies wouldn't know the difference because they've never worked a Friday night shift.
By Zack Greenfield March 3, 2026
Discover how AI agents are reshaping marketing in 2025, automating the grunt work, and unlocking strategic growth. Real data, examples, and action steps.
By Zack Greenfield February 26, 2026
Learn 5 leadership strategies inspired by Apple's AI approach that any business owner can use to accelerate growth and avoid common tech pitfalls.
By Zack Greenfield February 24, 2026
Enterprise AI agents are revolutionizing business workflows in 2026. Discover stats, use cases, and practical tips for marketing leaders.
By Zack Greenfield February 19, 2026
AI-driven tools, rapid model cycles, and new consulting models are shaking up marketing. Learn what today’s business leaders need to thrive.
By Zack Greenfield February 17, 2026
Tired of chasing SEO tricks? Here’s why Answer Engine Optimization (AEO) is rewriting the rules—and what your business must do to win in 2025.
Show More