What Jobs Should You Hire People For

Zack Greenfield • July 26, 2022

I'm gonna cover one of the most challenging nerve-racking decisions that business owners must make, and that's who to hire for what tasks. What tasks can you do in your business vs what tasks should you absolutely not be doing in your business. I'm gonna explain the test for it and how to solve it.

So one of the toughest things to decide as a business owner, especially if you're a small and sometimes even medium size business owner is, you know, what to outsource and how much should you personally be personally be doing? And a lot of owners, especially when they start small, got their hands on a lot of small stuff and really struggle to delegate. And I'm gonna give you one simple question to ask that pretty much solves the confusion about what you should be diving into and doing. And let me tell you first that I sympathize and understand how hard it is to give up control. I've had a lot of great conversations with very successful multimillion dollar business owners over the years. And it's been a privilege to learn and absorb as much as I can from those folks about their decision making process. 

And one of the things I constantly hear is that it takes an incredible amount of extended trust. And that is something that many people struggle with, but that business owners need to overcome. And they need to ask themself this one simple question, are you doing a job in your business that no one else would hire you for? Yeah, that's a reality check. If you are doing a job in your business that no one else would pay you to do because you're either not qualified, don't get great results. Aren't consistent, don't have passion for it or whatever. Then why would you hire yourself to do that job in your business? When your business is the most important business in the world to you, it defies logic. And the reason that you need to ask that question is to cut through the emotional barriers around trust control. 

And frankly, just some bad habits. One of the struggles is to learn to delegate, but you won't know what to delegate until you start asking that very difficult focus question. What would someone else pay you to do? And if you're a leader in your business and you're the owner, hopefully someone else would pay you to create vision and strategy and product mix and storefronts and whatever the big brush strokes are that make your business successful. And they would also pay you to come up with systems of cross management and delegation and team building and leadership building. That's the role of a business owner? The role of a business owner is not down into small things that no one else would hire them for. So after watching this video, take that question, write down the tasks that you're doing weekly for your business and ask yourself, would anyone else pay me to do these tasks? 

And if the answer is no, do not hire yourself because you are not only wasting your time and your gifts, which is a shame. You are also handicapping and undermining the success of your own business, which is the exact opposite of your goals and intentions. So get straight with all of that, like this video, cuz frankly, this is a strong talk that we all need to hear from time to time and go ahead and subscribe. So you don't miss me on the next one. Make the tough choices. You'll thank me later. 
GET HELP TODAY
By Zack Greenfield February 3, 2026
Is unlimited PTO really a perk or just clever HR spin? Discover what business owners need to know before jumping on the bandwagon.
By Zack Greenfield January 29, 2026
Break free from copycat marketing. Discover 2026's boldest strategies—plus proven lessons from Crocs, Applebee’s, and Super Bowl campaigns.
By Zack Greenfield January 27, 2026
Ditch the endless posts. Discover how retailers and brands are redefining storytelling in 2026—and where your customers are actually paying attention.
By Zack Greenfield January 22, 2026
America's entrepreneurship boom is set to break records in 2026. Here’s how business owners can capitalize on this unprecedented growth trend.
By Zack Greenfield January 21, 2026
Discover how X's $1M Articles Feature can transform your brand strategy. Unlock new revenue, content reach, and business growth opportunities in 2025.
By Zack Greenfield January 21, 2026
AI-powered ads are rewriting the marketing rulebook in 2025. Here’s what business owners must know to win without losing control (or money).
By Zack Greenfield September 16, 2025
What Every Growing Business Must Know About AI Powered Marketing
By Zack Greenfield August 26, 2025
Automate or Stagnate? The Future of Marketing Workflows
By Zack Greenfield August 19, 2025
Your CRM Is Dumb Without AI — Here's the Smarter Way
By Zack Greenfield July 27, 2025
Neuromarketing Secrets Influence Without Manipulation
Show More