I want to talk to you about one of the biggest problems that we all face today, marketing our business, and that is congruency across all of these channels. There's so many choices and it's hard to get everything out at the same time and get the timing, right. So I'm gonna tell you how we do it, and hopefully that's gonna help you. So stick with me. 

We all know there are dozens, if not more channels that your customers are interacting with your business on, in just social media, you got Facebook, Instagram, Snapchat, TikTok, LinkedIn, and maybe others, YouTube, you know, potentially could be categorized that way as well. And that's just one basket. Then you've got your website, then you've got emails, right? And then you've got paid advertising, video advertising, display, advertising, and PPC, and all the other stuff that we talk about on this channel. So you got a whole menu of things to wrestle with where we see the biggest failures is, well, frankly, a lot of business owners get pretty myopic on social media because it's in their hand all day. And they seem to think that, you know, the black hole of a whole of getting involved with that is kind of where all the action is. 

And a lot of the other stuff is sort of left to atrophy specifically. And my biggest call out on that is email marketing, which is still by the way, guys, the number one way to engage with your customers. And in my view, and my experience daily here probably the most ignored at the same time, which is a shame. So flip that script, if you're ignoring your email list, get back to it. I promise you, you can pull some money out of that list, uh, if you focus on it, but let's talk about why we struggle with getting it all to work. And here's what I see. I see it. And visually let's think about it this way. They're all kind of laid out laterally like in the line and as marketers and mostly business owners, we sort of gravitate where we're comfortable to. That's normal, that's normal human behavior, and we start there and then we take whatever that effort is that campaign effort. 

And we try to replicate it across. We go, oh, we post that on social media, somebody get it up on the website. Oh, Hey. And somebody try to send that by email. And can we put that on the YouTube channel as well? So it's like an and, and, and, and process laterally. And it just doesn't work that way. Not only does it screw up all the timing, but the messages are not refined for the channel audience preferences. So things are gonna look different on TikTok than they do on email. They're gonna look different on your company website than they are on Facebook, right? So everything needs to be tailored to the platform that it's on. When you start in one area and you try to pull it across, it almost guarantees not only a timing failure, which is one of the biggest mess up in getting your marketing out, but also in a congruency failure, meaning that it just doesn't look right going across that way. 

So the antidote, the answer to this problem that we see so many people struggling with and you might be struggling with right now is to actually start off at developing the campaign as a promotion or concept. It could be awareness could be a direct offer, doesn't really matter, but develop the campaign objectives, attributes, and collateral. Like, what is the copy? What is the imagery? What's the graphics? And you know, that kind of thing. What's the look. And what's the point of the damn thing. Like what are we trying to achieve with this campaign? And really define that stuff, then take that core, build out and apply it down and set your timing straight so that it all rolls out appropriately at the same time. Right? And, and you should be able to do that. If you start high and then go down to all these different platforms, then you can make the perfect TikTok, the perfect Facebook post, the perfect website update and craft a really great email that can all fire at the same time. So don't start pulling left and right, and trying to go back and forth across the line, work from the top down. And I promise you, you're gonna have a lot more success. Go ahead and like this video and subscribe, and we'll see on the next one and go out there and kill it.