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All right. Welcome back guys. This is like the third ad we're going to review from the little flippy val pack coupon book thing that comes in the mailbox. Okay? So if you guys do direct mail, if you do print ads, if you like to do direct offers, if you have discounts out and things like that, then this one is maybe for you. However, I think, well, let's just look at it right after this. Let's unpack this thing, this print. So if you're a local service company, you got local business, stay tuned.

Okay, guys, we're going to, let's just flip this thing up on the screen. Let's get right into this ad. This one is chill, but I pulled it because I think there's something just kind of quaint about it, right? So let's just take a look. We got it's sprint shop, right? There's some things about this ad that I like, and you just go, wait a second. It's just so simple, right? Yeah. And that's kind of what I like when you look through this coupon book thing, and if you guys advertise in this or you see ads in these and you want to study and learn some ads, one thing you're going to see from this book, and you know what? I'm just going to grab it. I even have it out this stuff. Let me see here. We did that one. We did that one. Lemme go through this for a second.

There's a million things on these ads. There's just a lot, a lot. I don't know if there's trying to be ads or it's trying to be, look at all this stuff. There's like, it's crazy, right? So coming from digital, that's what we focus on mostly here. We got a pretty tight attention span. I guess. They think that we're going to hang out on the couch and read these ads. There's just a lot in there. Now, I don't totally agree with that premise, and I'm not sure that that's good guidance or not, but that's in there. Now, this ad on the other hand, pretty much just says what they do and isn't trying to confuse the hell out of anybody. T-shirt printing, bam. That's the name of the website. Four steps t-shirt printing.com. Sounds pretty simple. There's only four steps. I don't know, there's just maybe some subliminal stuff with that, I don't know.

And then they do custom T-shirts and more kind of nice simple right shirts, printing website, no minimums. That's kind of fun. I don't need to think like, oh, I got to go with, I can't make a hundred shirts. I can't do business with them. So that's one of their, what is that right there? That is objection handling. The first thing people think in their mind, oh, it's going to be a big minimum order. Can't do business with them. So they're just handling that objection right there, right off the top of their ad. Well, actually in the lower left-hand corner. But either way, it is part of what's going on in this ad. No minimums. That's one of their big issues with buyers that maybe don't contact them. Great. They do full color prints, also good in case you're concerned about that. And then they just have a phone number down here.

Now, one big elephant in the room right here, this ad is in that little book and in that little book, every ad, and I'll say there's one that didn't, but there was a national advertiser that's a local franchise. All the ads have an offer, so they're direct offer ads. This ad does not have an offer. In fact, there's no deal at all in this ad, which is kind of why I pulled it out, because it was the standalone local shop that didn't put an offer into the ad. They just went with awareness. They're just making people aware. We print shirts, we do full color, we're local, no minimums, okay? But they're not putting any deals on the table. There's no discount. There's no buy. 50 shirts get 10 shirts free. There's no 10% on Sundays, and there's no call. Whatever the other deals could be.

They just didn't do that. And I applaud them for that because you know what? You don't always need to put a discount into the market to get new customers sometimes. And many times, not just sometimes. Many times local businesses like this get customers just by making more people in the market aware that they exist. So think about that. You may have a business that you're trying to grow, and the issue is not that you need to start cutting your prices and cutting your margins and running your thing razor thin. The issue may just be that not enough people know about the good work that you do. I know it's scary. It is so simple. It's almost frightening. That may be the issue is just not enough people know about your business, and in this case, these guys are getting out ahead of that problem. I mean, you cannot, and my good colleague says this, well, shout out.

You can't sell a secret. So if you have a business and you don't have enough foot traffic and you don't have enough leads and you don't have enough business, start with awareness before you start cutting your prices. I mean, tactically, it's just sound. Start with making yourself known. See how far that gets you. Then see, okay, when want to drive our per order volume and other KPIs that you might be focused on, that's when you can start working on deal structure and things like that. Or maybe if you're in competitive market, you've got some people that you got to kind of joust with, okay, fine. But clearly if you're new or you've got some service that's unique, and I don't know how many print shops are around here, but I can't imagine that many. Just let everybody know that you're in business and that they need shirts.

Give you a call. It doesn't have to be. That's amazing. The thing advertising sometimes isn't nearly as complicated as people think. It's it. Sometimes it is just this simple, which is why I brought you guys this ad today to take a look at because it kind of scrambles a lot of the confusion. We think we got to do like some of these other ads in this book, 10,000 bullet points, four pictures plus a cartoon, plus three different calls to action. Plus we do this, plus we do that. Plus you can get 10% off, plus you get $200 off plus this, plus that, right? Just confuse the crap out of everybody. We can just say, Hey, we're in business. We do these one or two things really well, and if these are things you need, call us. Right? Your customers are theoretically out there. I mean, somebody needs T-shirts, somebody needs X, somebody needs Y, but they don't know anything if they don't know where to find you, right?

So this ad today is a lesson in starting with awareness, keeping it simple, showing some of your work, which is great. You got stacks of shirts here, it's kind of interesting. And then the rest are design work. Again, proof of life. I would've liked to seen some probably models in the shirts maybe, and I'll just say it out loud, attractive people in the shirts or people having fun, or maybe there was a band that they did or a motorcycle dealership, like a guy on a bike or whatever. I think that would've probably been better, but they're still getting it done here. It's not horrible. Okay? I think there's just, like I said, this one simple sometimes wins the race. So if you feel like things are getting overdone, remember this. Hopefully you learned something today. If you think something otherwise than what I shared or you have some constructive additional information, love to see that down in the comments. And I'm always happy to look at an ad and kick one around. If you want to share one over to us, go ahead and do that, like and subscribe, and I can't wait to see you on the next one.