If something's driving you crazy and you're thinking about quitting, stay tuned to watch the rest of this with me, and I'm gonna tell you why that might be a great decision for you. 

Go ahead and hit the like button for me and let's talk about quitting. So I have a huge hang up with it. I'm like, I think notoriously fairly stubborn and, that means sometimes I can just ride things all the way into the ground, which is really not efficient. And that's exactly when quitting is actually. Okay. So there's two, two things that I've been studying up inside myself and in our business and, and clients and all that. And the first thing is where do you focus? Culturally, here in the United States, I think maybe globally in a lot of cases that, society, culture and formal education prizes, the idea that we're gonna focus on the things that we're not very good at, and we're gonna become this balanced human being, right? 

So we may be exceptional to something, and let's just, do you school as an example, you might be great in language arts and you might struggle with mathematics, but in school, what do they do? They grade you down in math and they tell you, you gotta work on math, right? So we grow up with this. We grow up with this reality that we're supposed to invest the majority of our time in the thing that is actually difficult for us. And if you look at people that are really successful, and you could study musicians or business people, or doesn't really matter to the niche or category that they're operating in. Typically those people have kind of abandoned all this stuff that they weren't very good at and focused entirely all of their energy and efforts on that they, that they are really good at. 

And then because of all that focus and extra time spent on optimizing and really getting good at the thing that they're great at naturally, or that they're just passionate about, then they start to see a huge amount of success come with that. Right. And the only reason is that they made a time exchange and it's tricky because we don't grow up that way and society and education and everything. Doesn't tell us that that's okay. They don't tell us that it's okay to not do the things we're good at. They tell us we should continue to struggle. So let's bring that back to why quitting is. Okay. If so something is getting in the way of your true gifts, your true passion or your true path forward, then absolutely. It's okay to quit that thing because it's, it's not about you becoming a balanced human being anymore. 

It's a, that whatever that is, that's holding you back is become an obstacle to your greatness, right? And so that's a great time to quit the other time to quit. You know, that I see is when something is you are literally riding something into the ground. I mean, it's to pull the parachute and jump out and have a safe landing away from the crash site to use that metaphor that you don't want to go down in a ball of flames, right? So that's true in business and true, even in like a marketing campaign or managing your resources to grow your business, or even managing personal resources in your personal life, you really don't want to go down into the ground, you know, and no in on anything. So there is a time and it's really difficult. And I personally struggle with this all the time is when is it right to quit? 

When something is clearly gonna turn around for you. And, you know, the answer is often in one simple analysis, what, what is it that you could be doing? And instead of riding this thing into the dirt, right? And so instead of focusing the analysis or the sort of conundrum on the thing, that's become kind of a nightmare, it's better to broaden your view and start focusing on what the opportunity cost is that makes the decision so much more clear because if the opportunity cost is gigantic in chasing, you know, in writing a project, a campaign, a business idea, a personal relationship or anything like that, if the opportunity cost of riding that thing into the ground is greater than the possible outcome of it. Suddenly coming back to life, then why in the hell stick with it, just quit, quit and delegate your resources to where there is new and better opportunity for your business or whatever. 

And that might be on a granular level, like with a marketing campaign or an advertising campaign, just pivot, but it's also in bigger decisions in life could be your career could be the way you're running your business could be employees that you have or team members that are becoming obstacles and an opportunity cost. So I think those two things are, are great pieces to consider. Go ahead. And like this video, I can't wait to do more. We're doing a lot more videos this year. So stay tuned on this channel subscribe, and we'll see you on the next one.