Today we're gonna talk about what to do with that dusty email list that hasn't got anything sent to it for a while. So stay tuned. We're gonna talk about heating up that email list and turn it into revenue. 

So let's talk about what to do when you haven't sent an email to your list in, let's say three weeks to six months, this is a common problem. We see here with clients of ours that, you know, come to us as, as you know, newly onboarded, if you will. And we, you know, the first question we ask, how many emails you got five, 10,000, whatever. The number is sometimes more. And now we, the next question is when's the last time you sent anything to these people? Well, it was, you know, the summer of whenever, or we don't know. That's the common question. We're not really sure. So that basically just means never. So, but the emails are still there, right? So they're still valuable. And you may be in this position where you got busy or you didn't have a good workflow in place. 

So that regular emails were out going out. And now the question is, you know, how can you go back to that list and extract some revenue? There's really two steps, and this is the way what we follow. And this is what I recommend. The first thing you need to do is send five emails to that list no less than five, really that are all giving and helpful content to your list. And you must know what that type of content would be because they were clearly at some point interested in products and services, and there have therefore they've got problems, you know, in and around that or whatever your offers are, whatever you're doing. So you must know how to speak to those folks because they're effectively your customers, or they were people that were gonna be your customers. And if it's the case of a customer list that you haven't emailed to a while for, for a while, go ahead and do exactly what I'm saying here, send five plus five or eight emails, just helpful customer emails. 

If you sell a product, send them more ideas about how to use it or take care of it. If you sell service, share some of your knowledge and, and or what they could be doing now, or what's the current trend in your, if you're a professional service provider. So go ahead and warm up that list by giving, giving, giving. Then at the point that you've gone through that cycle, and let's say you fire that up so that they're getting an email. Every four days, you go five or eight emails out. So almost a month, 20 plus days, then you can go in there and hit, hit 'em with some sort of offer or cross sell if it's customer list or a reengagement into your products or services, but you gotta spend that time to warm 'em back up. So go ahead and do that. If you guys are having trouble, figuring out content, go ahead and check this other video that we just published about how to quickly come up with tons of topics for emails, just like this. They'll help you get started. Go ahead and subscribe. And I really appreciate it if you like this video and we'll see you on the next one.