Hey guys, it's 2022 and in this video we're gonna talk about the two videos your business must have. So if you don't have any videos, these are gonna be where you need to start. And if you have some videos, these are the two that we prioritize for every client.

So everybody knows the power of video in your marketing, your webpages and its ability to engage new customers and anyone that's visiting your content. So there's no question about using video in your business and to help grow your business. We all know we need to be doing that. The question though becomes where do you start? What's the first video and what videos are really important that your business needs to have. So here's what we encourage our clients to do. If they don't have anything, the first video that you really need to have a video on your homepage or wherever you're landing traffic or wherever the majority of your traffic is. And that video main objective is to let people that land on that page know that they're in the right spot to solve the problem that hunting around on the internet, trying to figure out how to deal with. 

So hopefully that video figures out who's a good match for your product or service and gets them engaged in the next part of the process, which is buying. But you need to think about that video kind of is like ahead headline, right? And the headlines objective is to get people to keep reading down the page, right? So this video that should be on your homepage or wherever you're landing traffic, its job is to get people engaged in taking the next step. And that might be a variety of things like enrolling, buying, shopping, learning more, whatever it is signing up. There could be a variety of calls to action at the end of that video. But the first thing that video needs to do is grab those folks and let them know that they arrived at the right place to solve the problem that they're having. 

Now, let's talk about the second most important video. The second most important video is a video that solidifies the relationship with somebody who already has bought from you. So this is like a post purchase. Indoctrination video is what I like to call it. An, what we wanna do with that video is not only reassure per the person that you're going to do a great job in following up with them and servicing them in an ongoing way. If it's a product, then of course, you're gonna talk to 'em about how to get the best use outta that product, what you're gonna do to support the product, how they can share and enjoy the product on and on and on. If it's a service, it's all those same things, but related to the service, thank you very much for choosing us. 

Here's our intentions in how we're going to do a good job for you. Here's what to expect next. Here's the first step, those types of things. Okay. And the reason why that video is so powerful, and it's my number two on make your video list is because we want to really lock in that new relationship with every client we have. And it's hard to do that with every person in a repetitive, consistent way. And it's hard for us to count on our staff or our team members to be consistent and do that. But I've really well done video that covers all the points that you need to cover for your specific business. And the way that you like to talk to your customers can be consistent every time and deliver the optimal message to lock in that relationship and let them know that you're gonna take care of them over the long term and share with them the other things that you can help them work on and other problems that you can solve, which would be your other services, your other products add on products, upsell down sales. You can get into all that stuff. Once you start really bonding with that person through delivering this extra piece of content after they buy. Go ahead and like this video for me right now, cuz I know it's gonna help you out. If you haven't made any videos, start with these two and then subscribe to our channel. So you don't miss my next video. We'll see you on the next one.