How to Not Have Social Media Suck Up Your Time

Zack Greenfield • February 11, 2022

We're gonna talk about social media being a time suck. I'm gonna give you three tools and strategies to get it under control so it's working for you and your business, and not sucking up your time. 

I'm gonna give you three things to deal with social media. So there's three pieces, social media that are a problem. One is, obviously the whole, all these platforms are designed to, you know, have our attention when we're giving attention to that platform. We're basically funding them with our attention, right? So the more attention they can log, the more active user minutes they can log, the more they can charge for advertising and the more that they can drive their stock price. So our attention is literally being monetized by them. So it's something for us all to be conscious of. So we've got that piece pulling at us, but from a business standpoint, we also have the piece pulling at us that we feel as business owners, that the business should be putting out content daily, if not weekly, on these different social media channels. 

And for some businesses that might be 2, 3, 4, or even five different platforms. And it just starts to be a lot. And then the last piece is when are you gonna create all this stuff? Right? So you have the scheduling issue, the creation issue, and the time of like reviewing and managing all of these accounts. So here's the way that I think you can save a lot of time and get great effectiveness. One is create all of your content, either weekly in one shot, like do one hour, a week of photos or whatever content it is that you need to create delegate. Maybe one hour per week, if you do it one, then pick a half a day or two mornings and prep all your content for the month. That's frankly what we do here. We create a lot of content in baskets, and then we deploy that out over a period of time. 

So that saves the, the stress of feeling like every day, social media beast kind of owns your and you have to come up with something every day. You don't need to do that. What you need to do is be ahead in your planning and your forethought and creating stuff today. That is gonna be for like next week and the week after. So that's my first suggestion. The next thing is if your business owner, and you're trying to do this at scale, you've got to have a cool platform. That's connected to all your accounts that you can manage everything. And there's plenty of those on online. I'm not gonna promote any here, but you guys can do your own search on that. You need to have a dashboard with all your accounts connected, where you can schedule, click one button and send to everything. 

The idea that you're gonna waste your time, logging into five different things to post the same photo or do all that is just total insanity. Right? So the last piece, the, the last piece of this is to schedule, and this is tough, right, is to block the time every day that you're gonna spend on social media. So instead of responding to every notification and every bell that dings on your phone and all that stuff, silence all of those things and say, Hey, I'm gonna put this in. I work full every day. And in the morning, I'm gonna do 15 minutes. And in the evening or afternoon, I'm gonna do 30 minutes or I'm gonna do social media and that's it. Right. And that takes us back to that whole premise that your attention is being monetized. So how much of that do you wanna deposit in somebody else? 

This bank account? Okay. Because  you're just giving it away for free theoretically. So you, you really gotta be careful with that. And it works really well. It takes a lot of discipline because the software and our lives and everything have been, we've been basically trained and sort of brainwashing this thing where we're supposed to be like constantly attentive to all these alerts and, and the way that the, the feeds work triggers a whole lot of different psychology and keeping us engaged. Cause it keeps giving us more of what we like. And, and then we just keep liking it and wanting more. It's just like kind of sick cycle, but the way to break it is put it on your calendar and say, I'm doing it at this time. Go ahead and like this video and we'll see on the next one.
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