On this video, I wanna share with you guys, three simple tips to improve your design work. This is stuff I've learned over the years, you know, and I'm not a designer, but I'm gonna share with you kind of where we've arrived with our design team on some of the things we watch out for. And I think it's really gonna help as you review the designs that are coming in for your business. 

So we all need design work done for our businesses now because we have so many media that need to be filled out. So we got websites, we got social media, we got Facebook headers, YouTube, thumbnails, avatars, social posts, digital ads, you name it, the list just never go. That doesn't even include print. So you got all the print stuff too, right? That's a whole nother pile of goodies. That's gotta be handled, but at the core of all that are a few things to pay attention to. And here's the three things that I like to watch out for. One is design clear, clean and conscious. Let me explain what those three CS are. When I say clear, I mean, does the design immediately communicate, you know, the purpose of the thing, what the objective is or what the benefit is to the person looking at it, frankly. 

And the next one, you know, is it clean means, is there enough white space or is it just over done? And you really gotta watch this with, in my opinion, a lot of designers, you know, this is where it's a little counterintuitive, right? Kind of the more work they do, the more they feel validated, but the more work they do, the uglier and kind of more of a mess they make. So typically I like to see the clean, open white space, you know, almost the first draft when these things start getting reworked a lot or they get overworked is probably a better way to say that they get messy and messy and marketing, especially as it, when you frame it from a communication standpoint, typically don't work well together, right? If something is kind of turning into a mess, then it's clarity goes down, right? 

So clean design is so important. Don't be afraid of white space on your pages and in your logos and on your business cards and in your flyers, right? The damn things don't need to be painted corner to corner. That's one of those things you really gotta watch a lot of amateur or up and coming designers kind of fall into that trap. They feel like they gotta design every square inch of something. Negative space is just as important as the positives that are on the page or whatever the medium is. And the last thing I would say, which was my third C was conscious, what do I mean by that? Well, I mean that the design consciously controls the eye and the attention, right? That's the other way to express that when the design consciously focuses our attention, that's what we want. 

At any good design, we want it to draw attention to something specific inside the element of the whole thing. And if it's not doing that to me, it's a fail. So those are my three tips, you know, make sure stuff is, got that deliberate focus on what it is. And it may be the call to action, or it may be the message or may be the product that you're spotlighting, or it may be the awesome service or whatever it is, but make sure that whatever the design of that page segment is, or that ad, or that print media, that, that you're controlling the viewer's eye and therefore con controlling their attention. So take those tips, go review some of the work that's been done for you. If you're trying to do some of the work yourself, don't ignore what I just said. Don't get caught up in making a mess out of things, stay clean and conscious and clear, and you're gonna be a lot happier with your results.