I wanna share with you the number one video that you should be working on before your website is even ready to go. So this is the video that I would say should be on your website from day one, stick with me. 

We all know that video is so important online to communicate what our brand does, what our company does, how we serve our clients, the problem that we solve and the benefit of working with us, right? So these are all things that video can do really well. It's one of it is, you know, the most powerful communication tool online. It works 24 7 to talk to and communicate what you're doing for folks to potential customers, existing customers, and so on and so forth. So there's no arguing that. So where do you start now? Here's what I tell you. I think in a perfect world that we would produce a video alongside the launch of a website. And here's why it's kind of sucks to launch a website without any video content, frankly done it plenty of times. And it happens to the best of us because trying to do both at the same time, one can be a little bit hard on the budget. 

And two frankly is just a lot for people to contemplate when they're trying to roll something out. But I would encourage you if you wanna really go pro with a website rollout, to bake in putting together a video that will be part of that website rollout. Now there's a couple of ways to handle this, but I'll give you some basics. The video, you know, could be embedded and like almost like a welcome mat for your website. And I think that is awesome. We've all seen sort of hero shot treatments, right? Where the whole above the full full area of the site is like a moving picture that starts to indoctrinate the visitor immediately to what the brand function is. That's another way to think about it, but let me give you what the video minimally must do, because that's, I promise I would do on this video, the video minimally must do these three things. 

It must say what you got the benefit to the buyer. And ideally some part of that page, if not the video directly should tell them how to get the benefit, right? So it's three pieces that are critical to that video. What you got the benefit of getting it, like what is the core value of getting the thing? And when I say the thing it could be service could be product could be a product with a service. What is the core problem that you're solving, right? It needs to communicate that, but more importantly, the benefit of using your product or service to solve that problem. Why is it better? And then the last thing is, what does the person do right now to get it? So if you can hit those three quick, it's a success and it'll do a ton of heavy lifting on your website for you. 

And, you know, in terms of engaging traffic right away, explaining what you do right away and really forcing you also to like kind of lay bare bones to those three core ingredients that you're gonna need to have in all of your market message, marketing messages. So think about, if you don't have a video on your website now, how would you get that started by answering the three, you know, the three areas that I just mentioned, and if you're making a website right now and you can muster it all together, I would highly recommend incorporating that into your site design right out of the gates. Cuz the first thing you get when you get that website done, the first thing you're gonna want is to add a video. So you might as well think about it now, go ahead. And like this video that helps me stay motivated to make another video and subscribe to the channel so you don't miss the next one.