Are you struggling with how to really be effective on social media for your business? Well, I'm gonna share with you today, three rules that'll help guide you through the process and make you a lot more effective in B2B or B2C sales.

So we all know we gotta deal with social media or we think we do. It's definitely, uh, got a huge amount of momentum and it seems like an important piece of the marketing portfolio for any business. And that is whether you are a B2B seller or a B2C E seller. Now I have three things that I'm gonna share with you today that I think will definitely clear up some stuff that we see a lot of people struggling with. The first one is understanding your target prospect or your audience. If you will, you've got to understand your target prospect, and you've got to understand their problem. Now I've said this on a lot of other videos on this channel, you are in business to solve problems and your social media campaigns need to say that out loud, because then they will attract the folks that have those problems. 

You really need to be over in your campaign, your, your visuals and your texts and your posts that you're circling and keeping the targeting where it needs to be. So you're addressing the folks that you can help. That's so important. And the next piece is to not make the assumption that social media is going to be the silver bullet for your business, because guess what? It's not, it is not enough to support the growth that your business needs all in itself. There are other elements that you are going to have to have like great website, probably some additional ads, emails, and other, responders and all sorts of other technology it's gonna take. Social media is a great place to use as a amplifier to your core messaging, which really needs to reside on your property. That's your pages, your channels, and things like that. 

So be careful with putting all your eggs in one basket. And that's another thing I stress on this channel, right? A stool stands on three legs. So make sure that your marketing has three types of campaigns, three channels, and three approaches all the time so that your business is safe. You never know when you're playing on someone else's property like Facebook or Instagram or tick or whatever it is when they might just decide, they don't like you and shut you down. And if that's your only stream that's working for you, then you are cut off at the knee. So be careful and be diligent about having multiple strategies in the field and use social media as the amplifier. And I also like to say as a crosscheck, right? So people might come to your website and then they might poke around or go visit you on social media, making sure that your messaging is consistent across all channels. 

It is really important. So having that social media, there is a crosscheck and a place to amplify your message and maybe get a little bit more personal is important. The last rule that I have to say is don't even do it if you're not gonna do it consistently and well. And I mean, well by professionally, right? So this is your business. This is your live hood. Take a professional approach to the photography, the images, the text, the way that you're talking, understand your audience, use their language, but do it in a professional way and make sure that the content you're putting out is professional, but also that it's consistent. So it's not enough to go post, post, post. And then you go dark for days because you got the flu or something. You've got to have somebody in your organization, or you need to hire an outside team, or you gotta reach out to somebody like us. 

And you've got to figure out how to do it with a full commitment for one to two years, to build that thing into something that's viable. You gotta take pot shots at. You definitely cannot count on it. And that's true with all marketing. So be consistent. And that means responding, posting, being professional, being there, basically in the room all the time, and that's gonna be really important too. So those three things should help keep you moving in the right direction on social media. I know it's a lot, but make sure you make the decision and the commitment to do it right for your business. Go ahead and smash the like button on this video, subscribe to the channel and I'll see you on the next one.