Landing Page Failures You Must Avoid
Zack Greenfield • April 21, 2022
If you're struggling with your landing page or even your homepage, you're not gonna wanna miss this stuff. These things will kill you. So stick with me and I will tell you all about it.
We're gonna cover three landing page failures that we see all the time. These are gonna go quick. Number one, no clear message about the problem that your business solves. So when the user lands on the page, there's a moment of uncertainty about out, whether they're actually in the right place, you've got to fix that. It has to be crystal clear that they've arrived in a place that can solve their problem. The next one we see is too many menu items and choices that are just cluttered and confusing. 5, 6, 7, 8 menu items across a top about page contact page, all of these unnecessary links and choices for the person that really just end up being a whole bunch of confusion. So condense that down. Okay. And then the last one, which kind of dovetails into number two, number three, make sure there is an absolutely crystal clear action item that the person can do to solve their problem. You've got to be overt with that. So you've got to tell them, do this to fix your problem. It literally has to be that crystal clear order here, enroll. Now, click this, get this, whatever that is. It's got to be right there, front and center. Okay. Crosscheck your landing pages, crosscheck your home pages anywhere you're landing traffic. You wanna make sure that these three things, these three essentials are not turn upside down and messing you up.
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