3 Types of Ads to Grow Your Business
Zack Greenfield • April 1, 2022
We're gonna talk about the three ads you need to be running for your business at all times and how they work both for cold and for your retargeting. So hang in there with me and we're gonna cover it right now.
All right. In today's video, we're gonna talk about the, the three ads that you need to be running for your business. Now we've done this video before, but I want to put the three ads in context of cold and retargeting. First, let's go over the three ads that you need to run. The first type of ad that every business should be running is an aware type of ad. So these ads show your brand and make people aware of the fact that your business is in town and offering services around the niche that you work in. The next type of ad that you've got to be running are some sort of direct offer ads. So these are ads that present a deal that entices new customers to give your business a try. And then the third type of ad that you must be running for your business.
And this is the one that most people overlook are reputation ads. So these are ads that show the positive experiences that other customers have had with your business. You can take reviews and testimony and stories and use those in your reputation ads. So those are the three types of ads. Now how we deploy them is what I don't think I covered very well in the past. And while we're redoing this video right now, you can take those three types of ads and use them in your cold advertising and use them in your retargeting follow up campaigns. So let's go through 'em real quickly in your awareness ads. You can use the, you know, you can use text in your PPC and display cold advertising or YouTube advertising to talk about your business and tell about the brand. You can then also use in your PPC alternate text and alternate ads that offer deals and specials.
Those are going to be your direct offer add. And then the last type of ad, which is the one we said, most people overlook is the reputation, remarketing or reputation ad for cold advertising. You can use those for display video, and you can use those in PPC by simply putting a little text there about one of your customer experiences. Like Jenny says best food in town. That can be the text in your PPC app. That's actually from one of your reviews, it's all legit and it strengthens the social proof around your brand. So you wanna be trying those all three in your cold advertising, and then you also want to deploy all three of those. And you're retargeting advertising to keep your business top of mind, if you like this video and it sorted out the confusion around the types of ads that you need to be running for your business. Go ahead and smash that like button subscribe to the channel and we'll see you on the next one.
Tired of an empty waiting room? Discover how content marketing for medical practices in Arizona actually works — and how to use it to attract more patients without paid ads alone.
Still relying on a contact form to capture med spa leads? In 2026, that strategy is dead. Learn why a branded AI chatbot books more consults, converts more patients, and works while you sleep — and how to get one built for your clinic.
Stop renting your audience from Meta and Google. Learn how Arizona small businesses can build a first-party data engine using their CRM to market smarter, spend less, and own their customer relationships for good.
Is your restaurant's website driving customers away? This no-fluff guide breaks down exactly what Phoenix restaurant owners need in a high-performing website — and what to stop doing immediately.
If your Scottsdale restaurant or medical practice isn't optimized for voice search, you're invisible when it counts most. Here's exactly how to fix that — no tech degree required.
Most Scottsdale businesses are invisible to AI search tools like ChatGPT and Perplexity. Here's what that blind spot is costing you — and what to do about it before your competitors figure it out.
Voice search drives 27% of all queries — and your Arizona competitors are already showing up. Learn how Scottsdale restaurants, medical practices, and service businesses can win spoken searches in 2026 before someone else does.
Not sure if AI search tools like ChatGPT or Perplexity are sending customers your way — or ignoring you completely? This practical guide shows Scottsdale business owners exactly how to track and measure AI visibility in 2026, step by step.
Scottsdale business owners: stop building your audience on borrowed land. Learn why owned content systems beat rented social reach — and how to start building one before the next algorithm wipes you out.
Every missed call is a missed paycheck. Discover how Scottsdale service businesses — restaurants, medical practices, and more — are using AI receptionists to stop losing customers to voicemail 24/7.
