The Top 5 Automated Messages

Zack Greenfield • April 7, 2022

Today I'm gonna share with you the five messages that you've got to be sending out for your business. And I've got a bonus one in there that I think is equally as important as the core five. So stick with me and we're gonna go over 'em right now. 

So we all know that we need to be communicating more with our clients and customers. The more we can communicate with them, the more we can bond, build relationships, increase sales and revenue, earn more referrals on and on and on list goes on. Right? Most businesses that we see that come to us that are clients here, or just start with us are under messaging. Their customers leads and, and, and or clients. It's just the nature of the beast. Everybody, I think is afraid to send emails and afraid to send messaging because they think they're overwhelming or it's spammy or something. But it's not the case. When you have a, customer's engaged with your business, they, they want to hear from you. They want guidance and they want support from your business. That's why they've chosen you to do business with, so that aside, let me gimme the five messages that your business needs to have set up and should be actively sending on a daily basis to your customers. 

Now that doesn't mean you're sending an email every day means that each customer should be experiencing these five types of messages from you. Okay. The first one is some sort of welcome message. It seems like a no brainer, but so many businesses don't send a welcome message to say, Hey, welcome to doing business with us. And there's some important P to that message. Here's what to expect from us. Here's how you can get more from this relationship. And here's what we expect from you in this relationship, so that we can both do better in whatever the niche is, whatever the service you're providing, right? Those are really important ways to set expectations with your clients and customers. They're gonna feel more secure in the relationship. They're gonna understand what to expect and what their responsibilities are as a customer of yours. Such an important message could be done by video could be done by text, could be done by both. 

I always suggest sending some sort of cool video if you can and go from there. But that welcome message is the starting point. And it is your really your first impression with any new client or customer. The next one also is so important is confirmation type messages. People wanna make sure that the actions they take with your business are confirmed. So that might be setting an appointment that might be filling out a form that might be making a purchase that might be submitting something to you to work on whatever it is. They should get a confirmation so that they can rest easy at night, knowing that they've handed this thing over to you or done whatever it is or made the purchase or the shipping and all of those things are happening as expected. So go into your shopping carts and any of those other places, your form engines and things like that, and make sure that those confirmations are going out. 

And they're sending that nice, warm, fuzzy feeling to your buyers. The next one, which is a big one that I think is just so important as underutilized is reminders, most businesses, and this may be, you can drive additional unfound revenue by setting up good reminders around your customers getting a he service from you. So a great example of that is if you are an air conditioning company and every season, you want to do a check on your customer's system, air conditioning, heating ventilation system. Isn't it nice to send them a reminder about that that is pre programmed and automated so that they know that you're thinking about them and their household and their comfort and making sure to stay in front of any pending maintenance issues. That's just one example in one business that can benefit from sending out reminders and almost every business out there can benefit from setting up quality reminder that help their customers stay on point with taking advantage of your services, but also solving their problems. 

And remember, guys, I always talk about this on this channel. We're all in business to solve people's problems. So do a great job by reminding them how they can do better and heading off their problems and making sure that they're minimized. They're gonna love you for it. Okay? And I'm always banging on this one. We do a ton of work with rep up IO. I highly recommend that platform, but you've got to be sending out requests for feedback. You need to be driving reviews for your business. So this is number 1, 2, 3 on number four, feedback requests are so important. And for your business, you want to hear from your customers, see how they're experiencing your staff. If you're managing, this is your crosscheck to your staff's performance. If you have a product that you're developing, this is your crosscheck to the quality of the product. 

You've gotta be soliciting feedback requests, and that should translate to you driving more reviews for your business, which is oh, so and important for all of us. Okay. Now the next one I got here is, sounds like so obvious, but frankly, not enough people are doing it. So I'm putting it on the list. Send out thank you messages to you, your clients and customers. Thank them for coming in to see you, thank them for buying from you. Thank them, visiting from you. Thank them. Thank them. Thank them. Be grateful and show it right. Be appreciative. So many businesses, forget to thank their customers these days. It doesn't take much to program those types of messages into your confirmation systems and things like that. Or your post appointment, your post purchasing sequences. Just send a nice, thank you note. Maybe put your digital signature on there to try to personalize a little bit or a picture of your whole team and staff, thanking them for their loyalty to your business. 

It's just really goes a long way and showing gratitude and building those relationships. Okay. And the last one for the bonus, and this one takes a little bit more work, but we've talked a lot about on our channel, how to do these types of messages without getting overwhelmed. The last, and this would be number six for today is send your customers some helpful content around your niche. Be helpful to them, help educate them about solving their problems and what you can do and what your products and services can do. Or just anything that they might need to know could be caring for their animal, caring for their car, caring for their house, taking care of this, that, and the other thing you are the expert, right? Or you wouldn't be in business to do all this. If you're the expert, they're counting on you to be helpful. 

So be helpful and set up some helpful content messages that go out to all of your customers. So they know that not only are you an expert, which they're expecting, but that you're also thinking about them and putting them on your listing, including them with this helpful content. Now here's the last thing I'm gonna say about that. They're not gonna be pissed that you're sending them things to help them out. So don't stress out or bet. You're sending frequency and wait five weeks to send something. They don't even remember what happened five weeks ago in today's world, be frequent with them, be present and be helpful. And, and don't be afraid to send those things because once they've decided to do business with you, you are on the relevancy list, which gets you access to their inbox and they want to hear from you. And they're counting on hearing from you. 

So don't leave 'em high and dry. If this helped you get organized on the five messages really need to set up right now, if you haven't done these five re go the video, go back to 'em again, set 'em up and work on number six, that helpful content. And you can go back to the other videos on how to get organized with that. But I promise you can come up with tons of cool stuff. Go ahead and smash the like video, the, like the like button on video and subscribe the channel. We'll see, on the next one.
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