Today I'm going to give you three ways to take advantage of the reputational reviews you've worked so hard to build, to control the narrative around your business, and do some really great marketing using something that is on the table for you right now. That's probably one of the most powerful things you have - so stick with us. 

All right. So today we're going to cover the three things that we do here all the time. When we have a client that actually has a decent reputation. So I would define that as you know, nowadays, I think things have come along a little bit like heading towards a hundred reviews and or more, and four stars and or more as an overall rating for the business. Now, we all know that Google and Facebook and a lot of these other path on our platforms will display your reviews organically when people search for your business, like if they do a map search, you know, the stars are there when your business comes up. So that sort of organic impressions, and you do get, you get a little bit from that, right? But that's not taking control. That's not being positive. That's not taking positive action on the behalf of your business, right? 

So we want to take this reputation and review, you know, profile and take advantage of it and use it in our favor as one of the most powerful marketing collaterals that you have. And here's, you know, I think it goes without saying it's more important. What other people are saying. It's more powerful. What other people are saying about your business than what you can say about yourself. So anywhere that we can use social proof, especially on our pages, like around our call to actions, we want to pat around there with testimonials and reviews, we want folks that are considering to do business with you to feel that social security, that they're not alone, and that others have taken the leap and had a good outcome, right? So social proof and reviews are so powerful for that. So we want to circle them in there. And that's our first strategy is to bring those reviews into the website environment, around our calls to action and our desired, you know, sort of action steps along our funnel, if you will, and bring that social proof right into those website pages. 

That's the first thing to do. The next one is to take some reviews, even if it's not the whole review, just the critical sort of sound bite, if you will, or quote and turn those into some posts that you can repost and or make some ads or display ads, or even use them in an email or any sort of outreach. Right. And that's going to be so powerful. So you have this, this library. If you think about it inside your review profile of advertising collateral, to help you market your goods and services and whatever it is that you're up to, right? It's all there. If you have a nice lineup of reviews, we have a hundred reviews, you got a hundred positive stories that you can share on social media and email and you know, and other things like that. And then the last piece, which we love brings a ton more impressions and that's to live stream a little review, pop at the lower portions of the website and on mobile that just come off the bottom bezel of the phone.

Right? So you're going to turn those into ads maybe. And then the last one is get a live review stream on your website for desktop and mobile. That's bringing that social proof in and getting you thousands more impressions every day on your site, if possible, depending on your traffic. Of course. So that helps go ahead like this video, I'd love to see you guys subscribe and we'll see on the next one and go out there and take advantage of your reviews, control the narrative around your business, and, you know, leverage that asset to grow your revenue.