This is our big map. We're going to zip through this as quick as possible because I just try to do it and it was long. So now I'm going to try to do the short reader's digest version. This is our big map. We're on review growth. That's our today's finger and our five fingers of death. And, this was where we laid it out before. Just in a general sense, I'm going to give you a more detailed version, but in general, we got to get people in the campaign and it looks something like this sort of grayed out stuff, but we're going to jump over here to the big detailed version. And we're going to use this one here so quickly in case you're doubting me 89% of consumers read business responses to reviews. So you really gotta be responding, but that one plays into responding to your negative reviews, which are one of your best marketing opportunities as a business owner. 

That's how you show people, how you back up your work. That's how you show people, how you deal with a difficult situation. And that's how you separate yourself from the competition. That probably just ignores those negative reviews. So heal those. And, and I'll give you a little formula for that in a minute. Well, let's go here. The first thing that obviously needs to happen with any campaigns, if people need to get in the campaign. So we either have them in a lot of times, my clients will get in on a sign-in page because they got to check in at the business. Other ways are, might be a contact form opt-in form or a new customer form, or, like if you're working at POS POS system, they might, you know, like, even at a restaurant now you might be taking a phone number to get it seat, right? 

So it's again, check in type environment. Or if they're paying at the register, you can say, Hey, do you want to get our monthly specials? So get their email there. That's an opt in. Then you have permission to send them this stuff. So they got to get in there. So they need to get in there automatically on their own, or you're going to upload them from a list that you're keeping our building manually or otherwise, once they get into the campaign, that's when the magic starts happening. Right. Got to run a little delay. Now I want to stress to you. That stuff is all automated. The way that we do it. And it really needs to be automated for you as well. Because one of the things about doing this, you know, with computer system and doing it automatically is it removes the human error issue, which is the big problem with getting reviews. 

You cannot count on your staff to ask people for reviews and be effective with that. It's awkward. It seems a little icky. They're never comfortable doing it, and they're not going to consistently do it because they hate doing it. You know? And that's one of the things that hopefully you've learned that if you keep asking people to do stuff they're uncomfortable with, you're really not going to get great results, which is why you got to plug in something that looks like this. So after 24 hour a day, delay, excuse me, they get into this review campaign, which is a series of messages. And we have those kind of shown right here, right? They're going to get like one, two, three, four, maybe five texts, one, two, three, four, five SMS messages that are gonna run in a campaign. Now, of course, if they take action to get pulled out of that series, but if they're ignoring it, they keep going until we get them to do something. 

So that'll be SMS that be email. And if they abandoned or they don't complete doing any feedback, they of course get a series of reminders. Like please finish for us. All of those emails are just asking them for feedback. So we're going to take them to a feedback page. They'll have some simple information for them to fill out, let us know how their experience was. Then after that nut's internal, right? If it's a good review, then we're going to ask them, Hey, thank you very much. Would you be willing to put that on Google for us? Or maybe Facebook? Right? So that then gets left online publicly, which is our goal. We want more reviews online. So this is our home run path right here. They also get a thank you. And an alert goes to your staff or ownership. That's how we like it. 

All right. Now, if they get a problem, if they have a problem and they're not happy, they may post that publicly. But we also need to acknowledge and apologize right away, alert management or whoever has the authority to deal with these problems and send them a little up to find out more about what the problem was. This typically keeps them from posting it publicly. There's nothing wrong with doing that. This is called good customer service right here, following up with the problems, making sure you have people that are happy out there talking about your business. So this is the automated digital way to do that. The minute they say there's a problem, boom. We send them something that says, we're going to fix it. This is how, let us know more. We've alerted our staff. We're going to get back to you, yada, yada, yada. All of this stuff can end up online and become part of our reputation marketing, which is another step in the marketing puzzle. But this is how to capture more reviews for your business every day, every week as you grow. So take a look, maybe take a screenshot. I'm sharing this. This is some behind the scenes stuff. I'm glad to have revealed it to you today. And it's worth its weight in gold. This is how it needs to run in order for you to crank it up and crush your competition. 

All right, guys, thanks for watching today and learning about how to automate your reputation, gathering your review building for your business, which is so important. It's one of the most important things it's of all the marketing campaigns that you can do for your business. If you haven't done this one, this is one of the most important ones to get on. Everybody's so worried about getting sales, getting sales. That's important, but you're not going to get anything from anybody and you're not going to be successful against your competition. If your reputation is weak. So one of the most important marketing campaigns you can get, and it's this follows the same rules, right? It's an outbound message designed to get an inbound response. That inbound response in this case is a review that review might get you 10 more sales. So think about that. This is the modern digital version of referrals in many ways, okay? Reviews are like referrals. You want to get as many of those as you can so that you can get even more sales later. This is like an exponential marketing force and it's something that you just cannot ignore. So if this cleared this up, why is so important, how to do it and then go ahead and pound the light button for me. And of course, we'll see you on the next video as we continue the five fingers of death for your competition.