So here we are on the map and I'm going to work through this. Now, one of the things that, we're going to go over cold traffic today, like I said, but one of the things that is the most important principle on our layout, we show all these potential traffic sources. Now when you're starting out, or if you're just trying to get organized and, and get this going, it's really hard to light up everything at once, right? So here's the minimum, in my opinion, you really like any stool need to have three legs or you're going to fall over. So I think that's the good rule of thumb with this. You can build on that and go to four or five legs and get even more stability in your traffic flow, but you really need to make the commitment in the beginning to at least have three sources that you're optimizing and working with, weekly. 

And so let's, let's just kind of dive into that right here and take a look at some examples, right? You could be running coupon or Groupon type of specials, right? So that's cold traffic. You're hooking people with a direct offer there, you got your Google's maps. And if you guys remember that leg comes in from our review, our reputation management strategy, which was on our last video, that's our forefinger for our five fingers of death, right? Crushing your competition is, really resides in out, pacing them with social proof. And that's a huge part of being successful. That drives traffic coming in from Google maps that are folks doing near me, searches where you're now the best looking business in the bunch when they're looking for folks like you. So that's going to bring you this cold traffic. That's great traffic because it's coming in off of social proof. 

So they're already feeling really comfortable with your business because of what other people are saying about it. So it's just awesome. So we don't, you know, this is a source that sorta tied into our, our, our other video and that really required strategy, which is why we did that first. Let me go down here. We've got Instagram or, you know, which is one possible channel and work. Some worked great for some, you know, for other niches and, and some businesses that actually, isn't a great fit all of the time. We've got social posting. So, you know, and this might be other channels, Facebook or something like that, or other places like Snapchat, Tik ToK, you know, different things, but organic, right? So this is like not paid. This is posting and building that audience. That's going to follow you. And then we've got Twitter over here. 

Same thing, both you can, you know, you can play around with paid. You can play around with posting and building your following there. YouTube. Now this gets into an, all of these, you know, social posts, Twitter, Instagram, YouTube, these are all a content play. And I can't say enough about that. I really think that if you want to grow your business over the long-term and you understand the long game creating content around your brand, around your services and your business is really important because those that's the storytelling about what you're offering and storytelling is our most powerful marketing tool. You know? So this, these are all storytelling channels in so many ways. Okay, let me get down here. You got old, you know, the traditional channel, just handing out business cards and things like that. Now down here, we got ad-words, which is Google ad words. 

That's paid traffic, right? Cold paid traffic. And we have another map here that we can dive into that shows those layouts, which are conquest strategies. And some of our other strategies that are, you know, ways to flank and get cheap bidding, get ads in front of your competitor search is and things like that. So those are all in another map right here, but ad-words is a paid cold traffic source and it can be awesome. And then we've got down here, outdoor signage or anything, you know, that drive by or billboards or something like that. That's still a viable option, right? People are going to see the sign, do a search, find you here, do a search, or even bump up to Google maps, see some reviews and get your back. Then you got them on the homepage or your landing page, depending on how that structure we've got good old Facebook right here that could be paid or organic. 

Same thing with Instagram. As you guys know, this is one company. So these are just two different offerings that they have. Their ad platform is the same, right? And then referrals. And when I may referrals, I don't mean referrals. Like you just hang out, sitting on your hands, waiting for referrals. I mean, referrals like you're actively campaigning to give your existing customers incentive, to give you an froze. Like what, what are you doing? Are you giving them a hundred dollars off? Are you giving them a free, this, that, and the other thing, if they send you a referral and there's nothing wrong with rewarding people, referrals, I've done it. I encourage my clients to do it where they can get tricky and healthcare, of course, you know, you can't do that on the medical side, you can do that on, on veterinary and you can do it in med spa and some other places on cash pay services. 

But you know, you gotta be careful with that, but in businesses where referrals are sort of wide open and you can count, boy, that that's a huge one. So yeah, what I'm telling you today is an order to start hitting this webpage, these landing pages and sales pages. You got to have three of these running, so you need to pick three and you may already be starting one. So I have a lot of, you know, for whatever reason I got clients. And it seems like there's a lot of focus on Instagram these days, right? So there's a ton of energy in here, right? Making content and making videos. But you know what, they're not doing nothing over on YouTube, but YouTube is actually a wide open is connected to search. Whereas Instagram's videos are in a fishbowl. If somebody doesn't jump in the fishbowl, they can't find you. 

If they're out on the wild internet using Google's front door, which is basically the, you know, the kind of access point for all of them, elicit it at this time and space, you too videos do index in searches. So you can cover topics related to your niche and everything there, and actually come up. So if you're spending time making content for Instagram or say Facebook or LinkedIn, which I don't have on this map, but would be under the social posting, icon right here. If you don't, if you're making those things and make an effort, then syndicate them everywhere that you can post videos. Don't just dump them with one channel. And that's it. Because all you're getting is this group of people that happens to be in this fishbowl. And you're neglecting all these other opportunities and, or neglect acting search like you can't, I really search on Instagram to solve a problem. 

Like I need it. Yard service person. You wouldn't go to Instagram to solve that problem. It doesn't mean that a yard service company wouldn't maybe advertise or post some content on there, like pictures of the yards that they're taking care of and how green the grass is and the water fountains that they build, or, you know, great looking hedges or, or whatever, they may be doing that as part of their brand effort. But nobody's going to go there to find that right. They were going to search straight up on Google yard services in city X. And then if, you know, if you took that content out and you put it over here on YouTube and you put a video, yo that says, you know, yard services, you know, water feature fountain project in X city, you got a pretty good chance of that coming up on a long tail because it's a video and those are index pretty rapidly with, I've seen, we've done some testing with YouTube where we've gotten you videos to index within five minutes from them uploading and publishing live. 

So, do not underestimate that as a powerful tool. It's free to upload content there. And if you're making video content somewhere else, you're crazy not to take advantage of that. And then you got to pick a third leg. So you maybe do some paid over here. I think everybody should have some paid advertising, paid cold traffic going on. I just don't see, you know, you know, as an advertising person, I mean every big major business pays to run ads to promote their business. So if you're a smaller business and you haven't adjusted your mindset to accept the reality that you need to control the growth of your business and controlling the growth of your business has to do with buying ads and marketing to, to accelerate your growth and to get you to your financial goals, then you really need to check yourself. 

Because if you look around at the bigger landscape, there's nobody that's in, in the, in the game for real, that isn't doing that. So why you're not doing that as a hard question, you need to ask yourself might be budget and so forth, but you know, again, that's chicken or the egg. If you add more traffic, you'd have more money than you'd be able to buy that. So at some point, you've got to capitalize that and, and start working in that environment. So those are my, my guidelines for that. You need three legs on the stool. You need to optimize it. And we're working three channels all the time, and you need to be leveraging and managing those every week and bringing that traffic into your landing sales pages, or maybe homepage, we'll see on the next five fingers of death. And I'll do a little outro maybe here. 

So that was our cold traffic as part of the five fingers of death. And what's the takeaway from that? You've got have three legs on a stool, or it's going to fall down and we don't want your business falling down. So make sure that you're running three cold traffic sources into your sales pages. You got to have new, fresh prospects and leads coming to your business all the time in order for it to grow. That's one of the things you got to unlock. You got to crack that code to grow your business in order to move your life forward and your goals forward. So pick three, if you're doing one, figure out how to syndicate to the next, get at least one channel in there, that's a paid traffic. You've got to make that commitment to yourself. And you got to make that commitment to your business. 

And yeah, you're going to burn some money learning and figuring it out. You need to get somebody on board to help you that's okay. But it's something that is going to carry you forward. Once you're in control of your incoming traffic and how they convert, you are in control of your destiny. So go out there, start using the three fingers you've learned so far. We've got the rest calming start crushing your competition with the last couple of videos I've shared with you. I promise these things are going to make a difference and we'll see you on the next one.