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Okay, welcome back guys. We got another one today. Gets away with its complexity by being like where you're a captive audience. So this is going to be another ad hack. We're going to unpack this one right after this.

Okay? Welcome back guys. So on this video we're going to unpack this ad that you can have all these details on because you've got the person locked. So let me show you the same deal you, and we'll take a look and then you're going to laugh because you're going to know exactly what I'm talking about here. Alright, so this is the ad we've perked up. Okay, let's take a look at it for a second, then I'll give you the context. All right, so this thing is above the toilet in the men's bathroom. And normally I would say all this stuff right here is just a lot. Clearly we wouldn't do all that on a display or a digital piece of inventory. This is a print ad. You can see it's screwed to the wall. It's framed up. I don't know if there's a digital component to this campaign or not, but because it is where it is, you can do more.

You've got the minute or two, whatever that is, three minutes, let's call it, or something where you've got somebody's eyeballs. So they've done, we've perked up, which is, I actually kind of like that now. So I keep running these ads that have these kind of play on words, cutesy stuff. And in general, I always say, you guys, I don't like cutesy copy. I think in this one I'm going to let it slide because it's all about getting rewards. And rewards are considered perks. So I get it. I don't know. If the girl looks like she's super perky, that's a whole nother conversation. The balloons are kind of eye catching and it's not horrible. The part that I really like is, well, they definitely say what they're trying to get at here, which is elite rewards so that we know what it's about right away. So that's smart that they led with what the whole deal is about.

But I do like this little line right here in the middle. You shop, you save, we give, and I like that because I like 3, 1, 2, 3. It's memorable. And that kind of is the program highlights, right? You shop, you save, yay. And then we give, oh, okay, that sounds cool. So then there's the little ugly details down here. Sign up now for free membership and 1000 bonus points. Visit customer service in the food court for more details. So this is at outlet mall. I was there in the bathroom and then there's all this whatever stuff down there. I mean, we know where we are, so I'm not sure how important that stuff is, but whatever they put their branding on there, it's fine. But I think this is the jam in here. You shop, you save, we give, I love that. 1, 2, 3. People love three steps.

I do this, I do this, I get that. Love it. And I think that one works really well. I think maybe they could have taken that really well-written copy and done more with that. That really to me is the core messaging about this whole thing. Instead of played the cutesy stuff over there to try to make a little thing. And maybe it's a little off too, right? They might've used this print piece all around. We know that women are probably more mall shoppers than men. I'm not making a sexist comment here, I'm just basing that off of some consumer data. That's pretty accurate stuff.

But this happens to be in men's bathroom. So either they got lazy and decided they didn't want to do an alternate, or there wasn't alternate layout designs. But I think maybe this one not the best for the male demographic, but again, maybe not horrible. Like I said, it's debatable. But you shop, you see if we give, I love that. And then a little terms thing, pretty good. Sign up now. Get a thousand bonus points. Okay, I get that. And then the call to action is a little small here. This visit, customer service in the food court, again, it is not bad because we've got somebody's captive attention, right? They, they're going to probably read this whole thing. So maybe it's forgivable, right? This one's a little different than our normal digital display and some of the other stuff we talk about. It's a print piece in a special circumstance where you have somebody's captive attention.

So again, you could do more and more copy, more messaging, more details, and you can kind of get away with a little bit of extra here. So yeah, I think this is a good example of when you kind of nail something here and the core messaging really gets done well, why isn't that just the whole damn thing? Instead, we've got all this other stuff. It almost feels like there was three people working on this. Somebody did the image side and they did, we perked up, and everybody's like, yeah, it's cool. Copy. It's like perks and rewards. So they get an attaboy and they get that on there. And then somebody else. To me it almost like another mind in the advertising agency or design agency, like another person did this part right here, because this just doesn't seem like the same hand. Let's put it this way.

This seems like different craftsmanship. Again, I could be wrong. It just feels like there's multiple parties here. It feels like there's too many cooks. There's some different cooks in the kitchen maybe, is what I'm saying. But anyways, love the 1, 2, 3 copy. Really powerful, leading with your core benefit also good. Get rewards. That's the core thing. And then you save. All this is pretty good. So if you guys got print and you got a place to put it where people can spend some time reading the details, good for you, take advantage of that. Do the best you can with it. If you learned anything or you think I'm crazy, go ahead, let me know in the comments. If you liked the video and you took away at least one little nugget, then hit the button for me, subscribe to the channel and I'll see you on the next one.