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Okay, guys, welcome back to Quick and Dirty. Today. I've got another ad to decode with you on the channel. This one's kind of cool. It was in an environment where we see a lot of stuff, but it's hard to bid for traditional advertisers, but it's still worth looking at. So let's unpack that right after this.

Okay, so this ad that I'm going to show you was on what we call out of home display inventory. And I'm going to show you what that means and why is it kind of a special piece, but is really worth looking at. And frankly, I think this one's kind of interesting and there's some stuff to talk about here. So let's take a look. All right, so let's just start. Well first, let's take a moment. Take a look at it. Holy schnitzel. That's all I said it. Okay, so this ad to me, okay, first off, let me tell you where it's, so if you look down at the very bottom here, you'll see these are airport signs, right? See Pete's coffee down there. So this was a huge television display in the airport in Phoenix, and you come down the escalator and as you're coming down the escalator, this gigantic TV thing is on the wall.

So you're just kind of waiting on the escalator. So you're just staring at this thing. So the TV is a great spot in the airport. It gets a ton of impressions. Tens of thousands if not more people per day, or you're going to go down this escalator. This is considered out of home display inventory. This is something that we bid here and we can run ads targeting them within the airport environment or an entire city and looking at out-of-home display inventory. So it's a really common cool place to be advertising. Now this one is really interesting because if you got onto this, you can read here, this ad is for a place in Seattle, Washington or outside of Washington or whatever, two hours east of Seattle. So this is some place to go, like a touristy place or something. So apparently they feel like advertising in Phoenix on the out-of-Home Display Network is getting the word out.

And the awareness about this looks like kind of Swiss Alps themed, yodeling, fun park restaurant place where you can get a beer and do the kind of Bavarian German, I don't know, Alps thing, I guess. Holy schnitzel. What else can I say? I've actually been to Belgium. I love it there. It's super, super fun. I'm not sure if that's the vibe, but I think it's like a German Belgium thing. Certainly looks like it. But I like to add, and here's what I like to add. I love this dude in the picture, right? There we go. Have a little trouble with my, there we go. So love that guy's face, super engaging. You're just immediately going to look at this guy and you notice they pushed over to the left, we read left to right. So you just see this guy's picture. He seems super stoked.

He's holding the huge beer. So this is a great example of where you got a big display. This TV's like a hundred inches, probably 10 feet, 12 feet, big, really big display. Got a great image of this excited guy. He's got this huge beer. A lot of perspective in there. I mean, for those of us that are into photography, there's a little bit of this nice perspective line of the face of these houses kind of fading in the background, nice framing of the image. He's really in the foreground. The beer's coming straight out at us. So the picture, the lesson in this ad to me is that is a great example of where the image of an ad can do almost all the heavy lifting for you if you've got the right image and if you get it all set up correctly. So this is a great example of that.

And then the Holy Schnitzel is just a fun play on words, but it scores high with me because it's clearly memorable and where I normally don't cutesy advertising, and I think it's a little dangerous. This seems to work and it's just kind of fun. It's just kind of fun. I, there's no doubt about it. And they got a little details there on the bottom. It's only two hours each Seattle. So I like the only kind of minimizing that two hour drive. It was not a big deal. And of course, this looks like paid for by Leavenworth Washington, maybe leavenworth.org. So that's probably like a community or chamber of commerce type organization that's doing some outbound advertising to bring people into the community. Tourist dollars, obviously. So this one, I like it, and it's a heads up for you guys that there's this whole amount of inventory out there that you see ads on, but guess what?



In today's universe for even small mediums by its businesses, we actually can bid and access this type of inventory and get great ads running in places that you don't think about if you're just buying ads on Google, maybe doing some display or YouTube or something. That's just a very small component of the big picture of digital advertising. There's all sorts of cool stuff going on like this in airports and terminals and amazing amounts of different things, billboards, these digital roadside signs, everything else. So yeah, take a look at that. But again, focus on the tail of the tape here. Great photography gate, great composite, composed image. Maybe this was made in Photoshop, whatever. It doesn't matter because working. And then if you're going to do qt, like little slogans and advertising and stuff, make sure that you crush it with that. And it doesn't just get, eh. Okay? So we'll see you on the next one. If you guys think I'm wrong or whatever, bash me down the comments, send me some ads to look at. I'm happy to do that. If you guys have some ideas or questions about stuff that you're working on, love to help you. If not like and subscribe so you don't miss this. On the next one.