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Hey, welcome back guys. On this video we're going to unpack another ad hacking series. Stick with me after this.

Okay. Welcome back guys. We're going to keep going with ad hacking. I've got some fun ones. We're going to do another couple run of these. So let's take a look at this one. And again, these are things I've seen out in the wild. I'm sniping with my camera and all that stuff, and I'm happy to have you guys send me, if you guys want to DM or hit the channel with some messages, send me some ads you'd like to unpack. I would absolutely love that. But as I go around and I see stuff that I think it's worth calling out and trying to decode, I grab with my camera. So here they are. So let's see what we got today. Haven't spent a lot of time on this one, but okay, this thing was cool. So it is a bottle cap opener that is about the same size as a credit card.

So this is a giveaway or token piece. I think it's a great piece because it's metal and it has some weight to it, so it feels kind of nice and it's definitely not something people are going to readily throw away. So if you want to keep your brand, again, leveraging a top of mind strategy in front of people sitting in their car, middle console or whatever, then this piece to me seems like a really good one. Let's talk about the copy on here. So it's a chicken place, I think that's kind of given here. And we see some, what I would call these are callouts. So these are core features of the restaurant of what people can get. So this is what you can get. So you can get sandwiches, tenders, fries, tots, salads, and more. You'll notice right here, sandwiches one tenders 2, 3, 4, 5 words.

So we're still in our three to five word messaging rule. Those are all memorable sandwiches, tenders, fries, tots, and salads and more. So I think that they did an interesting job with stacking the text here. They kind of have some thinner or smaller point sizes, and then some of the bigger ones got a little bit more focus there tenders, salads, and more. I think the salads got big because they didn't want it to feel like if you weren't a meat eater you couldn't come here. So to me that was kind of a tactical decision. I could be wrong, but that's the way I'm interpreting this. And then of course, their big claim right here that they have on their brain is that on their brand is that everything is a hundred percent all natural chicken. So it's really just kind of like this strategy here.

And the other side of this has the logo, so some branding, but I wanted to look at the copy side and just talk about how we can do the same thing with our businesses by calling out our core offers. So these are their core offers. Sometimes you go, well, I don't know what my favorite things are. Well, that's a great time to survey your customers and ask them amongst the list of things that you offer, sell your services, what their favorite thing is to buy. And you may end up with this list and then you can mirror that back to a new audience knowing that your existing audience is already enjoying those things. So these are their five top things probably. They clearly can see that data in their POS system. So there is some method to the madness here, and this is what they want to be known for.

Great chicken sandwiches, tenders, fries, tots, I guess salads and more. So there's two ways to skin this, which is look at what you're doing that people are buying. And reiterate that. The other way to think about this is what do you want to be known for? There's like an old saying, right? Dress for who you want to be, not for who you are. This is a strategy that could be used for that to say what you want your business to be overtly, which is again, falls into our controlling the narrative strategy, making a claim. We do this, this, this, and this and say it. That's what people remember you for. And they can stick, right? So if you keep it out there. Anyways, this piece is great. It's a nice little takeaway. And again, I think it will stay with people that get them because it's not a total piece of junk and it has ongoing use for people. So they'll just keep it all summer long in the cooler or whatever out by the bar in the backyard or something. So really kind of clever stuff there. If you like this and you learned anything or give you a little bit of an idea of something you might do for your business, go ahead and smash the like button. We'd love to have you subscribe on the channel and we'll certainly see you on the next one where we're going to unpack some other ads.