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All right, welcome back guys. On today's video, I've got another awesome ad to check out. Of course, I sniped this one in the wild. You're not going to want to admit to this. This is probably a first. I have never seen one of these before and I highly doubt that you have also. So stay tuned and let's unpack this crazy idea that somebody had.

Okay, guys, welcome back. This one, I don't even know where to begin with this, but I'm going to show it to you. Let's just do our normal deal here where we get right into the reactions. Yes, it's a boat. What can I say? I took this picture because as you know, for this whole deal we're doing on the channel, I'm always sniping ads everywhere I go. This is a digital billboard. This is actually inventory that we bid for some of our projects except for I've never seen one on a boat, and I don't even know if this one is actually in biddable inventory. This could be like a one-off deal or something. But either way, we'll get into the ad, but clearly this winds any recent history that I've been looking at for creativity and impact, frankly. Okay, so let me tell you about where this thing is.

So it's just driving by along the beach. You can see this little lady down here. She's in front of me on the sand. So this is Miami Beach right there in South Beach, Florida, and you can see there's little jet ski guy. I don't know, whatever. It's nuts. And it's I guess probably 200 yards off the beach. I mean, definitely away from anybody swimming or anything, but very visible. And so you can see it's two sided and they go down and I guess they turn around and they go back, they turn around. I think it went by twice. And I was just like, what is this? So here we are. So this one is a lesson and there's no boundaries for advertising. I mean ads no bounds. We can find spots to put ads wherever the eyeballs are. And in this case, I think it's pretty crazy, but clearly hundreds of thousand people are looking out at the ocean.

So you got a lot of eyeballs, and sure enough, you get your ad in front of a lot of folks. So the ad, let's get into that real quick. I mean, the whole thing by itself is just super cool, but the copy's pretty cool. So this is for baseball opening days coming up. So this is just recently right here, March 28th, and the copy is kind of sassy, right? This is other plans, and this is Skip It, opening day, Thursday, March 28th, I think that says four o'clock or something. So a little like sassy, which is kind of fun because memorable, but they're getting the big message across here, which is opening day with the details, right? Nothing else needed there. So the top parts just kind of like an extra bonus, but the eye-catching thing is opening day. And then you have the cool graphic of the Marlins with the picture and whatnot, and it was clear, it's not the best photograph, but the side looked pretty awesome and it was definitely easy to read and all that stuff.

So good copy, just straightforward. Again, the pictures carrying a lot, catching eye. And on the left hand side, so we're reading left to right, so we're doing the picture first, and then we have opening day just hits us right in the eyeballs, got the details there. And frankly, the things kind of putting by real slow, just not going that fast that you got plenty of time to soak it in. And it wasn't flipping that I remember. I think this was just the ad that ran, or at least maybe, I don't know how this inventory works, honestly, I've never seen anything like this, but maybe you pay for every run down the beach or something, I don't know. But anyways, not bad. But the lesson here, the takeaway today is punchy copy being direct details. 1, 2, 3. Love that on the bottom. I mean, it's a well done ad, but the takeaway is where is there attention, eyeballs and available real estate for some of the ads that we want to put up that we can get in front of.

A lot of people like this with a timely message. So think about that. There's all sorts of places in your business, point of sale areas, check presenters. There's all these spots where there's not a lot going on, but actually you're getting a lot of views. So that's the takeaway from here. So think about those kinds of things and see what you can do with it. If you guys were kind of blown away by this, you liked the video, go ahead, smash the like button. Go ahead and scribe. Love to see you on the next one.