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Hey guys. Welcome back to Quick and Dirty Marketing. We got another one today that we're going to hack apart for you in our advertising Hacking Hacking ad series for 2024. This one is one of the big sort of companies here in Arizona. I got some stuff on it that I think could be better, but also some good stuff there. So let's see what we got here right after this.

Okay, welcome back guys. This ad is from one of our local big utility companies. Let's take a look. Let it sink in. So Arizona, I guess that's power services, a PS there everyday savings, find ways to save with a home energy checkup. And then they got a little URL to take a look at that. So here's my thoughts on this. Love the smiling guy. I guess he's an a PS dude. He's like a customer service rep. This is where, like I said, when I kind of intro this one, I think they could have maybe done better. So here's my thing with this, definitely approachable. I feel like if this guy's answering the phone, sure it might be fun to call a company and talk to him about how I can save money, but I think the image could have also been mom in the backyard with kids enjoying air conditioning or I don't know, family's happy and they have extra disposable income.

So they're doing fun things with their family around the house. I don't know the summer family friends over, I don't know they got the right picture. I mean, of all the customer service photos, I mean this guy's great, looks happy, approachable and everything else. But again, it's like, is that what I want? Do I want to talk to customer service? No, I want savings in my pocket. What does that mean for me? It means I can do other things in my life that are fun. So I think we're kind of one step away from the meaning again on outcomes here. Kind of fell short on that. It's just something to keep in mind, right? We're sort of showing the thing we get by calling them, which is this nice guy to help us, but we didn't get really the meaning of what that is except for they sort and I would call us a bandaid, slapped a big bandaid across the middle of the add savings, kind of shore up the image.

So they wanted to show customer service being approachable and then pound us with the tax that we're going to save money because maybe they couldn't figure out how to get it image to communicate that we were going to save money. I think there was a way to do it. It's not horrible, but you can see where you got to thread the needle with this stuff. You're trying to get the meaning in the ad, the outcome in the ad and savings is one of the things you get. But what does savings mean for a family? It means more money to do other things in most cases. And so I think we kind of lost that. We stopped one stop short of the final destination for what I think a great ad is. If you look back at one of the ones we just did on Disney, you'll sort of see what I'm saying, comparing the two.

It's not horrible here. It's just again, one short of the goalpost in conventional tactical analysis. And then we got this subtext here. Find ways to save the home energy checkups. So that's really kind of the offer, right? It's a direct offer I guess you call 'em and they give you some sort of checkup and this is like doctor electricity right here that's going to talk to you about it. So not bad. Every day kind of sounds approachable, and if you're saving every day, that must add up to something. So there's a little subliminal positivity with that. But again, on first inspection looks pretty decent.

Definitely clear as day what it's about. So there's not a clarity issue here, but I think there's one bit more we gotten to with getting the meaning and the emotion of what savings for a family really is all about and what that could do for the summer when you have kids at home and things like that, right? It'd be great to have extra money during the summer where the kids are at home. So I think they kind of missed the mark on that, but here we are. So if you learn something from that and you see some of your ads that you need to notch deeper to the goalposts from looking at this, great, go ahead and smash the like button for me. It helps some algorithm. Maybe share this video to some other people that it might help and subscribe and we'll see you on the next one.