Ad Hacking - This Big Brand Trick Converts Every Time
Ad Hacking - This Big Brand Trick Converts Every Time
Welcome back guys. Quick and dirty marketing. Today we're going to do more ad hacking. I've got a big national brand ad for you today that we're going to be able to pull some really fundamental good takeaways from. Let's unpack it right after this.
Okay, this one is right off my phone and from one of the best in the business here in the United States. You guys are going to recognize this and there's some solid takeaways in here that I thought we'd throw in for today's video just to get back to the core fundamentals, which are super prevalent in this ad. So let's pop it up on the screen right here and take a look. Yes, it's from Disney. Let's let it sink in for a second here. We've been saying this time and time and time again on this channel, but when you're working with pictures and images in your ads and any of your promotion, website, email advertising doesn't really matter. What are we doing with the picture? We're looking for outcomes. What is the core benefit and or thing that your product or service delivers? And in this case, for Disney, it's smiling children, smiling kids and families is what Disney does, and they have just nailed it with this picture right here.
All four kids are smiling that are in the image. You got two in the background there. Look like they're having fun as well. A lot of inclusive demographic here, which is awesome. I expect nothing less from them. And then we read from the top to bottom. Let's just check out the messaging here for one legible clear. 1, 2, 3, 4, 5, six-ish words up there. Stay and play in the magic. You're getting away with it on the edge of what I would say. Got a couple of prepositions in there. So I think that's okay. They're promoting their entire resorts collection here. And so that's I guess all of the hotels and resorts that they offer, calling out their brand, their resort brand, Walt Disney World, and then their call to action down the bottom in the white footer in a nice blue button in their brand, but popping off that white footer, they wanted to have that CTA there.
Clear as day under the kids start planning. It doesn't get any more clear than this guys. So the core takeaway here, image that shows outcomes. Nice tight shot here of the two young girls. So we get all that emotion, right? Happiness is what they sell. So this ad is just killing it for their core offer. Their core offer is happy children. It's not hotels, it's not rides, it's not candy, it's not all the other things that we think about. That's not what they're selling. They're selling happy young kids. That's what they sell. Happiness and fun and memories. Maybe that's the other way to say it, right? This is almost a family photo type of vibe right here. So just remember that. Remember, when you're putting your ads together, get to the core meaning and outcome of what your product or service is. That's the picture for your ads, not your thingy, not your product, not your list of services and all the other BS that you think is important.
Nobody cares about that. Those are, they care about. They care about the outcome of what they get when they spend money on whatever it is that you sell. It could be product or service, it doesn't matter. Everybody's looking for the outcome that is the result of having it or doing it or using it, okay? And in this case, the outcome is smiling. Children. It doesn't get any better than this.
Guys, if you ever need a head check on your ads, this would be almost gold standard to take a look at. If you learned a little bit of something today, go ahead and smash that like button subscribe. I want to see you on the next one. We're going to keep going with these through the rest of the year. We're in the middle of the summer right now. Perfect ad for summertime vibes. I'll see you on the next one. Go ahead and share this if somebody you think might benefit from it.
