An Introduction to SEO
Zack Greenfield • July 13, 2021
Today we're starting a whole new series on SEO, all stuff that you're going to be able to do if you follow along. We get a lot of questions about SEO and keywords and what to do. And a lot of the times this is from folks that are trying to manage their own websites and take care of things on their own, which is great. And, we always want to, you know, try to give them the best guidance that we can on our side of the fence. If we're managing a website or, you know, an entire sort of front end project for one of our clients, we obviously handle almost all of this, you know, behind the scenes.
So it really doesn't get talked about a lot because we sort of know everything that we're going to check down and take care of, but I thought it would be great after talking to the team and, you know, really, I think there's a need for this. There's a lot of videos out there about SEO and stuff, but what we wanted to do here that maybe is a little different, is do a series where we kind of just guide you through almost like a class like step-by-step for the next four or five videos or whatever it takes. And I've got pretty good lists here. So it's going to be, it's going to be a, there's going to be a few here coming up on this stuff, but the thing that's great is that we're really going to just boil it down to simple bite-size tasks. So let me go over what we're going to cover on the next, you know, a couple of videos and a good reason to stay tuned on this stuff.
So be, you know, we're going to start with the basics, just kind of setting up what you're going to need for, you know, what you're going to need to use in terms of tools, you know, so things about, you know, stuff you've heard, but may not really know how to deal with like Google search console and how to, you know, what research tools and keyword research tools, site maps and how to submit those and how to get your site crawled. Right? So just kind of the basic stuff that you've got to be able to set up to even get started on making ranking improvements for your site. I'm also going to go over some of the stuff that we think, and actually I I'm, you know, very confident like how to backdoor and get your site ranked and do well, even in really competitive environments, which can be frustrating and expensive and take a lot of time and energy.
But there are some tricks to, you know, kind of flank in and get some ranking done, using nontraditional approach. If you will, then we're going to shift into, you know, keyword research, those types of tools, how to take care of that stuff and all along the way, I'm going to help you as much as I can with, you know, the technical aspects and getting into, you know, all these nasty little things like titles and crosschecks and text and keyword density. And, and you know, it just, it really gets a little overwhelming, but we're going to break it down. So I'm buying you to stick with me, go ahead and subscribe. If you're interested in tackling and improving your SEO over the next couple of weeks on your website without getting overwhelmed, that's the goal. So I'll see you on the next video, go ahead and like this and stay tuned, as these start to unfold here in the coming weeks. I'm happy to do it too, because it's going to give me a chance to really brush up on how I communicate this stuff and share it with you.
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