An Introduction to SEO

Zack Greenfield • July 13, 2021

Today we're starting a whole new series on SEO, all stuff that you're going to be able to do if you follow along. We get a lot of questions about SEO and keywords and what to do. And a lot of the times this is from folks that are trying to manage their own websites and take care of things on their own, which is great. And, we always want to, you know, try to give them the best guidance that we can on our side of the fence. If we're managing a website or, you know, an entire sort of front end project for one of our clients, we obviously handle almost all of this, you know, behind the scenes. 

So it really doesn't get talked about a lot because we sort of know everything that we're going to check down and take care of, but I thought it would be great after talking to the team and, you know, really, I think there's a need for this. There's a lot of videos out there about SEO and stuff, but what we wanted to do here that maybe is a little different, is do a series where we kind of just guide you through almost like a class like step-by-step for the next four or five videos or whatever it takes. And I've got pretty good lists here. So it's going to be, it's going to be a, there's going to be a few here coming up on this stuff, but the thing that's great is that we're really going to just boil it down to simple bite-size tasks. So let me go over what we're going to cover on the next, you know, a couple of videos and a good reason to stay tuned on this stuff. 

So be, you know, we're going to start with the basics, just kind of setting up what you're going to need for, you know, what you're going to need to use in terms of tools, you know, so things about, you know, stuff you've heard, but may not really know how to deal with like Google search console and how to, you know, what research tools and keyword research tools, site maps and how to submit those and how to get your site crawled. Right? So just kind of the basic stuff that you've got to be able to set up to even get started on making ranking improvements for your site. I'm also going to go over some of the stuff that we think, and actually I I'm, you know, very confident like how to backdoor and get your site ranked and do well, even in really competitive environments, which can be frustrating and expensive and take a lot of time and energy. 

But there are some tricks to, you know, kind of flank in and get some ranking done, using nontraditional approach. If you will, then we're going to shift into, you know, keyword research, those types of tools, how to take care of that stuff and all along the way, I'm going to help you as much as I can with, you know, the technical aspects and getting into, you know, all these nasty little things like titles and crosschecks and text and keyword density. And, and you know, it just, it really gets a little overwhelming, but we're going to break it down. So I'm buying you to stick with me, go ahead and subscribe. If you're interested in tackling and improving your SEO over the next couple of weeks on your website without getting overwhelmed, that's the goal. So I'll see you on the next video, go ahead and like this and stay tuned, as these start to unfold here in the coming weeks. I'm happy to do it too, because it's going to give me a chance to really brush up on how I communicate this stuff and share it with you. 
GET HELP TODAY
By Zack Greenfield July 30, 2026
AI-powered ads are booming, but identity security threats and ballooning costs put your brand at risk in 2026. Here’s how business leaders can win.
By Zack Greenfield July 28, 2026
AI layoffs spark hiring regrets, Gen Z demands authenticity, and brand equity matters more than ever. How to win in the new 2026 marketing landscape.
By Zack Greenfield July 15, 2026
AI website builders like Canva 2.0 promise speed and ease for business owners. But can instant sites still deliver brand impact? Here’s what you need to know.
By Zack Greenfield July 9, 2026
AI-powered ads are booming in 2025, but rising regulations demand total transparency. Here's how to stay compliant, creative, and competitive.
By Zack Greenfield July 8, 2026
AI coworking tools like Claude Cowork and agentic stacks are reshaping productivity in 2025. Here’s what leaders need to know to stay ahead (or just catch up).
By Zack Greenfield July 1, 2026
Patriotism isn't just for flag-wavers—it's the next-level strategy brands are using to earn loyalty and dominate markets in 2025. Here’s how (and why) to do it
By Zack Greenfield June 23, 2026
For business owners: Why operational AI—not shiny demos—drives real marketing impact in 2025. Stats, stories, and simple strategies you can use.
By Zack Greenfield June 11, 2026
Learn how to build a content pipeline with AI automation that actually works — without wasting hours on tools that go nowhere. A practical guide from Zack Greenfield Company in Scottsdale, AZ.
By Zack Greenfield June 9, 2026
Curious what social media management tools agencies actually use? We break down the top platforms, what they do, and why the right tools in the right hands get your Scottsdale business real results.
By Zack Greenfield June 9, 2026
Forget the buzzwords. These video marketing trends for B2B companies are broken down into real strategies that small business owners, restaurants, and medical practices can use to get more customers — starting today.
Show More