And every week, one of the things we do here is we make sure that we invest a certain amount of time every week. And it's probably like, you know, across a couple of staff members, it's probably 15 to 20 hours a week on our own marketing here for our business. So we definitely have it's, you know, a system for everything, and it's all, you know, everybody's got their role and there are so few people involved and myself included, but it's become ritual, right? So it's easy to break that, but you know, again, it's like, I dunno for all of you that, that have, you know, maybe been to the gym for portions of your life are still exercising. It's that same, it's that same phenomenon. It's like momentum breeds, momentum and consistency and ritual are so part so important. So if you're, if you're, you know, going to the gym and then you get fit and you build some muscles and you're feeling good and looking good, and then, you know, you go on vacation or you go on holiday or work comes, or you have a baby or whatever, something happens in your life that changes. 

And then you kind of get off that routine. And then, you know, everything starts going to crap, right? You're not looking as good. You're not, as you know, you're not sleeping as well. You're starting to get weaker. The muscles are starting to atrophy, right. Things are going backwards. Then when you go back, it's so much harder, right? We've all been through that. When, when you break a routine to get back into the routine is actually harder than it is to really just stick with it. And it's kind of a, like a mindset thing. You know, you play games yourself like, oh, I, you know, missing one workout missing one week of, of emails missing one week of doing videos is, you know, it's not that big of a deal in the big picture, but it is in the bigger conversation of being consistent, being reliable. 

I've set it on a ton of other videos we've done here on my channel. Half of marketing is sticking with it. I mean, it's probably a bigger than that, but it's at least 50 50% of your, your success has to do with being consistent and sticking with your guns. Campaigns, not throwing stuff out, not being like marketing one month, but I don't mark it the next month or I market, I send stuff out one week and I, and I don't know the week, all you're doing by doing that is communicating that you're not reliable and organized. You're literally letting the words no, by this, you know, sort of volatile behavior, that that's the way you work. So it's like, you really don't want to present yourself that way. So it's just like kind of a, a real time to like, look yourself in the mirror, myself, included and say, Hey, what's up important here. 

You know, what's important is being reliable, being consistent and showing up and doing what I've committed to with my staff and the folks that like you, that are watching this video and so forth. So I'm not trying to be up on a soap box here, but today hit me like, you know, I definitely had thoughts about not doing some stuff today and kind of bagging out, but here I am, you know, it's not that it doesn't take that long to get these done. It doesn't take that long to write an email. It doesn't take that long to check your ad accounts. It doesn't take that long to create some new copy to write a blog post, right. It's just like, it's like anything in life. If you just stick with it, you're not going to atrophy. You're not going to have to suddenly feel like you got to play catch up because that creates more work right now. 

You're two emails behind now. You haven't reviewed your ads in two weeks now, you know, you haven't done a blog post in a month. So now you're like, okay, I gotta dig. So you let yourself get under, you know, a pile of not just guilt, but also poor performance. And it, and it definitely shows up like in fitness as well. And I love that analogy because you know, you get a little weak from taking a month off of the gym and then you go, you got to get back in there and you got to get back to the baseline first. So you've got to earn all that back then start again. And it's just not worth it, right. It's better to keep the kinetic energy going, keep the, keep the wheels spinning, you know, and come in here, literally this I'm doing today, doing this video, talking to you about, you know, a challenge that I had today and, you know, spin that wheel a little bit more, keep them up, keep that kinetic energy going so that everything's okay. 

I'm not going to pile up. So that's my spiel on that. Go watch the here's a better open space. Go watch the video on drip marketing, because it has a lot to do with this same concept. Be consistent, creative, the ritual every week, make a commitment to your own business. Even though we're, we're all in service to our clients and our customers, the first person you have to serve is yourself and your own business. So you can be there tomorrow for the folks need you, right? That's the old saying, put your oxygen mask on first, before you turn to help somebody else. So make sure that you're pumping your business full oxygen and then your business will be there. You'll be there stress-free and ready to help the people that you serve. So I'll leave you with that on this long break. And, we'll see, on the next video, if this, you know, you know, resonated with you, I appreciate the likes on the video and I love comments. If you guys want to make a comment, I always try to check those when they do come through and we'll see on the next one. Thanks.