Benefits of Hiring a Brand Designer for Your Business

Zack Greenfield • June 17, 2022

Everybody that has a business, just like you, and just like me, needs to have great design and needs to have great branding on this video. I'm gonna talk to you about the key benefits of having a professional, do your branding and do your design work. So stick with me, it's really important stuff. And this is not a place where you wanna cheese out. 

You got your company. You're making this investment could be your life savings. You're trying to build your brand, you know, or wanting that entrepreneurial life, wanting to control your own fate and your own income. Having your own brand is so important and how it looks and how that all the design that goes around that is so important. This is one area. And I even scolded a client last week, who is a doctor? Well, no BA well, no, uh, nurse practitioner, basically a doctor, you know, almost like doing really high end medical services. And she was at night making things on Canva for her practice. And I didn't know anything about it. And I said, she sent me. So I said, what's this stuff, oh, I did not came by. I said, you are way outta your lane trying to be a designer in the middle of all your other responsibilities, like keeping health records. 

And I mean, a whole complicated bunch of stuff to, to do the work that she's actually trained to do. So don't fall into the trap and think that because there's all these kind of nifty little tools on your phone and everything else that you're gonna get away with amateur hour on doing design work for your brand. I cannot stress enough how much time, how much money and how important it is for you, me and everybody that wants to do anything significant business wise to have professional design work and treatment around your branding, your colors, your graphics, icons, font, work, layouts, flyers website. I don't care what it is. You may be on a tight budget, but getting the basics done, your colors, your logo, and your font treatments, where you can then at least have that foundation there and start building up, you know, and creating a consistent look is so important. 

So don't fall into the trap and getting romance in the idea that you can wear 25 hats and you're gonna be good at all of them. This is an area that takes a ton of practice education. And frankly, in my experience, after doing this for almost a decade, there are some people that just have that artistic eye, and those are the best folks to engage, to help you with getting a great look for your business. So go out and make a decision for yourself to find a good person that you vibe well with to do that work for your business and most businesses and almost all our clients have regular design work. That must be done. They have ads, they have specials, they have promotions. It just never ends. And if you start down that road trying to do it yourself, it's going to eat you alive. 

And you're gonna be having a lot of one o'clock 2:00 AM nights playing around on your phone or your computer or whatever. And it's just not where your energy needs to go. A professional will do it faster, better, and you'll get better long term results, because remember you're building something of value around your brand and in the long run, you're gonna get all that investment back because everything is gonna be looking awesome. And you're gonna feel great about it and your staff, employees, and everybody else, as you grow is gonna feel confident in the look and feel of your brand because it was done by a professional. So go ahead and knock. 'em dead out there like this video, find the right people to build your team, to support you. So you can stay in your lane, sharing your greatest gifts by providing and building jobs, helping people solve their problems and all the other cool stuff we talk about on this channel.
GET HELP TODAY
By Zack Greenfield September 15, 2026
Discover how AI chatbot customer service can help local service businesses in Scottsdale capture leads, answer FAQs, and book appointments 24/7 — without hiring another person.
By Zack Greenfield September 8, 2026
Posting beautiful food photos but still seeing empty tables? Your Instagram strategy isn't the problem — your local discovery strategy is. Here's how Scottsdale restaurants fix it.
People working on laptops in a bright café with large windows and indoor plants
By Zack Greenfield August 28, 2026
Your website isn't the first thing people see anymore — your Google Business Profile is. Learn how to optimize your GBP for AI-driven local search in 2026 and stop losing customers to competitors who figured this out before you.
By Zack Greenfield August 18, 2026
Tired of marketing that doesn't move the needle? Discover what a medical practice marketing agency in Scottsdale should actually be doing to grow your patient base, dominate local search, and stop wasting your budget.
By Zack Greenfield August 13, 2026
Still running your Scottsdale business on gut instinct and spreadsheets? Intelligent System as a Service gives small businesses enterprise-level marketing power without the enterprise-level headache. Here's how it works.
By Zack Greenfield August 12, 2026
Explore why 2025 is the year AI agents dominate marketing. See how to leverage agentic automation for smarter, faster business growth.
By Zack Greenfield August 11, 2026
Stop running your business on sticky notes and gut feelings. Learn what intelligent system as a service actually means, how it works for small businesses, and why Scottsdale business owners are using it to grow faster with less chaos.
By Zack Greenfield August 6, 2026
Stop flying blind. Learn exactly how to measure content marketing ROI in 2026 — no jargon, no vanity metrics, just a straightforward system built for small business owners who need real answers.
By Zack Greenfield August 6, 2026
World Cup 2026 ad dollars are exploding—but official sponsors aren’t getting all the glory. Discover how underdogs are winning, and what you can do.
By Zack Greenfield August 4, 2026
Brands using nostalgia for Gen Z & Alpha can't just recycle the past. Learn how the MySpace comeback is rewriting the rules of brand strategy in 2026.
Show More