Benefits of Hiring a Brand Designer for Your Business

Zack Greenfield • June 17, 2022

Everybody that has a business, just like you, and just like me, needs to have great design and needs to have great branding on this video. I'm gonna talk to you about the key benefits of having a professional, do your branding and do your design work. So stick with me, it's really important stuff. And this is not a place where you wanna cheese out. 

You got your company. You're making this investment could be your life savings. You're trying to build your brand, you know, or wanting that entrepreneurial life, wanting to control your own fate and your own income. Having your own brand is so important and how it looks and how that all the design that goes around that is so important. This is one area. And I even scolded a client last week, who is a doctor? Well, no BA well, no, uh, nurse practitioner, basically a doctor, you know, almost like doing really high end medical services. And she was at night making things on Canva for her practice. And I didn't know anything about it. And I said, she sent me. So I said, what's this stuff, oh, I did not came by. I said, you are way outta your lane trying to be a designer in the middle of all your other responsibilities, like keeping health records. 

And I mean, a whole complicated bunch of stuff to, to do the work that she's actually trained to do. So don't fall into the trap and think that because there's all these kind of nifty little tools on your phone and everything else that you're gonna get away with amateur hour on doing design work for your brand. I cannot stress enough how much time, how much money and how important it is for you, me and everybody that wants to do anything significant business wise to have professional design work and treatment around your branding, your colors, your graphics, icons, font, work, layouts, flyers website. I don't care what it is. You may be on a tight budget, but getting the basics done, your colors, your logo, and your font treatments, where you can then at least have that foundation there and start building up, you know, and creating a consistent look is so important. 

So don't fall into the trap and getting romance in the idea that you can wear 25 hats and you're gonna be good at all of them. This is an area that takes a ton of practice education. And frankly, in my experience, after doing this for almost a decade, there are some people that just have that artistic eye, and those are the best folks to engage, to help you with getting a great look for your business. So go out and make a decision for yourself to find a good person that you vibe well with to do that work for your business and most businesses and almost all our clients have regular design work. That must be done. They have ads, they have specials, they have promotions. It just never ends. And if you start down that road trying to do it yourself, it's going to eat you alive. 

And you're gonna be having a lot of one o'clock 2:00 AM nights playing around on your phone or your computer or whatever. And it's just not where your energy needs to go. A professional will do it faster, better, and you'll get better long term results, because remember you're building something of value around your brand and in the long run, you're gonna get all that investment back because everything is gonna be looking awesome. And you're gonna feel great about it and your staff, employees, and everybody else, as you grow is gonna feel confident in the look and feel of your brand because it was done by a professional. So go ahead and knock. 'em dead out there like this video, find the right people to build your team, to support you. So you can stay in your lane, sharing your greatest gifts by providing and building jobs, helping people solve their problems and all the other cool stuff we talk about on this channel.
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